Bollywood Fashion: When celebs turn designers

WANTED: Fashion designer

Must-have qualities: Should be famous

Design experience required: Nil

Since Indian celebrities have peddled everything from cars to rice to fairness creams, it’s time for some fashion endorsements. Fashion brands (Indian and otherwise) recently began begun following the global trend of getting celebrities to design fashion clothing and accessories. Internationally, a number of celebrities have their own fashion and fragrance lines like Jennifer Lopez, Paris Hilton, Beyonce… you get the drift, but closer home, times are a-changing now.

These celebrities dress fashionably and have a great sense of style (or a great team of stylists). Here are some Bollywood celebrities who have created their own clothing lines for well-known fashion brands. Design experience: not required!

Gauri Khan for Satya Paul

The most recent entry in this field, the star wife turned fashionista turned interior designer is now trying her hand at fashion. Gauri Khan is creating her signature line of clothing and accessories for Satya Paul called “A Tropical Wonder”. Expect abstract art and digital prints on casual and occasional wear separates like sheer tunics, flowing kaftans, shift dresses and saris.

Gauri Khan-Satya Paul

What: Saris, tunics, kaftans

Where: Available at Satya Paul stores

Alia Bhatt for

This young actor is barely a few movies old, but she got her own fashion line last year. Alia Bhatt for is affordable, fashionable and trendy though there are some outrageous pieces- like the metallic jeggings and two-coloured denim.


What: Tops, dresses and jeans for women

Where: Available at

Karan Johar for Vero Moda

Being fashion designer is just one of Karan Johar’s various facets. This super-talented man turned designer for the chic high street brand Vero Moda with the Marquee Limited Edition collection. The collection had stylish dresses and separates, and I especially liked the party pieces (bought a cowl neck sequined top!). The clothes all had a rich feel and were packed in special shopping bags for that luxe touch.


What: Dresses, tops, jackets, skirts for women

Where: Available at select Vero Moda stores (may be sold out)

Deepika Padukone for Van Heusen

I always thought of Van Heusen as a men’s formal wear brand, till Deepika Padukone came along. In 2014, she designed two Limited Edition collections for the brand, comprising mostly formal and evening dresses with some smart separates.

Deepika Padukone Van Heusen

What: Formal dresses

Where: Available at select Van Heusen stores (may be sold out)

Bipasha Basu for The Trunk Label

This online fashion accessories brand is “curated” by Bipasha Basu. With plenty of options and extremely affordable pieces, any girl would want to shop here!

Bipasha Basu-The Trunk Label

What: Bags, shoes, jewellery

Where: Available at The Trunk Label

Chic News: Why you should invest in Van Heusen’s Limited Edition dresses

Chic News: Why you should invest in Van Heusen’s Limited Edition dresses

Ladies, Van Heusen is not just for the board room, but for the night club, Sunday brunch and more! With their Limited Edition line of dresses and bags, there are a handful of stylish (and somewhat affordable) choices that can be worn beyond the confines of the office.

Here’s a glimpse:

Van Heusen Limited Edition SS 13

Van Heusen Limited Edition dress

As you can probably guess from the pictures, the clothes and accessories have sophistication written all over them (even if you’re not in the European countryside). The form-fitting silhouettes, luxurious fall of the fabric and the elegant colour mix of ivory, peach and royal blue make for a delicious collection. Meanwhile, the bejewelled clutches add the right dose of glamour.

The pleated and sheath dresses could take you from day to night, while the lace and sequinned dresses are occasion wear pieces that you could treasure for years to come. Since white lace, black sequins and draped dresses are now all-season classics, and these dresses are almost a bargain (priced between Rs 4000 and Rs 8000), it would be a good idea to bring out your credit card! 😉

The Van Heusen Limited Edition collection is available in 26 Van Heusen exclusive stores across India and select department stores. Prices range from Rs 4000 to Rs 8000.

Chic Looks for AW 12: Is the Indian man ready for Van Heusen’s World Traveller?

Chic Looks for AW 12: Is the Indian man ready for Van Heusen’s World Traveller?

For Autumn Winter 2012, the Van Heusen man travels across the world through his fashion choices. He takes his pick from Milan’s creative sensibility, Costa Brava’s party spirit and New York’s work ethic.

Van Heusen lookbook AW 12

So how and where does the Van Heusen man fit into the Indian man’s fashion aspirations?

Can the Indian man mix dusty pinks with steel greys like the well-styled Milan man? Not really. Does he have the charisma to carry off evening wear with engineering patterns, and matt and sheen contrasts? To some extent, maybe. And what about the no-nonsense New Yorker’s sharp and minimalistic look? Hmmm… unlikely.

Van Heusen suit AW 12

Van Heusen shirt AW 12

Yet- I think the Indian guy is ready to learn. India’s the land of travellers (ask the travel agencies) and armchair travelers, and the man in the cubicle is enjoying the new Mad Men season, looking forward to James Bond in Skyfall, buffing up at the local gym, and dreaming of a holiday in France with a special someone. Why then should he not relish and adopt sophisticated global fashion?

Yes, Indian men are gearing up for international fashion. Hopefully retaining their local styles.

This post is the first in a series discussing the AW 12 campaigns/ collections of various fashion brands.

Van Heusen India Mens Week 2011: Looks and styles for all guys

Van Heusen India Mens Week 2011 just concluded in New Delhi, and it was every fashion-conscious guy’s delight. (Women loved the shows too, for obvious reasons… drool!).

There were some fabulous collections and clothes for all guys, and we think every guy would be spoilt for choice! (Why should only women get a range of fashion options, right?).

So we thought it would be fun to match the guys we know with the clothes they’d like to wear. And the results of our little experiment are worth sharing. For obvious reasons we’re not revealing the names of the guys here, just their fashion attitude. Take a look and tell us if you know such guys.

For the guy who likes colour

He likes bright colours—as the mainstay of his look or just to break the monotony.

Below: From Rohit Gandhi and Rahul Khanna; Manoviraj Khosla

Model at Rohit Gandhi-Rahul Khanna VHIMW 2011 Model at Manoviraj Khosla VHIMW 2011

For the geek

Even geeks have a style beyond the dark and thick glasses. Separates carelessly thrown together with a book bag is the modern geek.

Below: From Sanchita Ajjampur

Model at Sanchita Ajjampur VHIMW 2011

For the guy who loves kurtas every day of the week

Who thought kurtas with slim trousers could be oh-so-chic?

Below: From Rajvi Mohan

Model at Rajvi Mohan - VHIMW 2011

For the rebel

Hoodies may have got a bad name recently, but they’re not the same anymore. There’s more than one on a tee, it’s in front, or it’s with a fitted sweatshirt. Either ways, the hoodie still seems to say “I don’t care”.

Below: From Anky

Model at Anky - VHIMW 2011

For the mysterious hottie

I saw one at a restaurant, another driving a Jaguar, and a third at fashion week. Sigh!

Below: From Rajesh Pratap Singh

Model for Rajesh Pratap Singh at VHIMW 2011

For the modern guy who likes homespun fabrics

He likes traditional Indian silhouettes and classic textiles in contemporary styles.

Below: From Abraham & Thakore

Model for Abraham & Thakore at VHIMW 2011

Guys—which one is you? Gals—which of these would your guy wear?

Fashion week news: Arjun Khanna to open Van Heusen India Mens Week 2011 with high-on-action collection

Renowned fashion designer Arjun Khanna will be the opening designer at Van Heusen India Mens Week 2011 (VHIMW 2011) this September.

Arjun Khanna’s collection is about action men, as imagined by the designer. “I am very excited to showcase at VHIMW,” Arjun Khanna said. “I have been recognized and appreciated for my work in men’s fashion and it couldn’t get any better than opening the VHIMW 2011… My collection is … not [about] Batman or Superman but Arjun Khanna’s imagination about action!”

Van Heusen logoShivaraj Subramaniam, Marketing Director, Van Heusen said, “Arjun Khanna brings alive the classy drama through his exquisite collection and retains a sense of Indianness in his collection. His signature style of fusing colour and decorative detailing with contemporary styles make him one of the leading designers of the country.”

About Van Heusen India Mens Week:
The three day men’s fashion fete will be held from September 2-4, 2011 at The Grand, New Delhi. Van Heusen India Mens Week has cemented India’s position as the fourth fashion destination for menswear in the world. Van Heusen is the world’s No.1 dress shirt brand. The brand entered India in 1990.

Chic Pics: 250 topless models audition for upcoming fashion week in Delhi

It will soon be time for the third edition of Van Heusen India Men’s Week and preparations are on in full swing. So 250 young men turned up for the model auditions of India’s only fashion week exclusively for men. A glimpse of the auditions:

Van Heusen India Men’s Week models

The bare-chested guys would have been enough to make many of our readers swoon!

Anyways, a jury (that didn’t ogle) judged the men on attributes like confidence, attitude and physique. The jurors Ashish Soni, Aparna Bahl, Gautam Kalra, Jamal Shaikh, Namrata Joshipura, Naveen Ansal and Rohit Bal selected 20 new faces for Van Heusen India Men’s Week 2011.

The very hot and lucky models who made it are:  Akshit, Ankit Raj, Arya Bhat, Danish, Himanshu Sherawat, Honey, Krishna Chaturvedi, Kuldeep Samant, Pankaj Tanwar, Puneet Beniwal, Ravinder, Romey, Shekkar Singh, Siddhant Bhutani, Sulabh, Sumit Grewal, Sumit Sejwal, Taher Ali, Uday Sandhu and Yashwant.

Here they are with the judges and with some clothes on:

Van Heusen India Men’s Week models

Ladies, pick your favourite and tell us who you want to see on the ramp. 😉

Have a drooling weekend!

Van Heusen India Men’s Week 2011 will be held September 2-3, 2011 in New Delhi.

Chic Trend: Blues for summer

Blue is not a traditional summer colour, and  the blues that do make it to the summer palette are the brighter ones, but indigo and navy along with pale summer blues are great choices for the summer days you don’t want to be too flowery or bright.

Our top summer blue choices can be worn in a number of ways:

Solid blue: dark and light

Dare to wear an all-blue outfit for evenings out as a substitute for black. Team with contrast accessories that help break the blue. For a formal day look, wear a pale blue shirt with trousers or navy blue skirt with a crisp white shirt.

Below: Looks from French Connection

French Connection shirt and trousers  French Connection dress

White and blue

White is not my favourite colour, but I love how it can be playfully used to break the monotony of an outfit and brighten a darker colour. This season, use an element of white across your outfits, including the blues. Keep it casual with a striped tee or doll up with a flattering dress.

Below: Looks from Van Heusen

Van Heusen tshirt Van Heusen dress

Blue prints

Blue prints (pun unintended) can be just as flirty and feminine as brightly-coloured large florals. Look for multi-coloured prints and interesting drapes inspired by summer motifs inspired by nature (flowers, leaves… you get the drift!)

Below: Dress from Vizyon

Dress from Vizyon

Blue for men

Guys willing to experiment with colours can try softer blues this summer. They’d be a good break from the brights (oranges, greens and even pinks!) everyone’s wearing this season.

Below: From Sanjay Hingu’s Lakme Fashion Week Summer/Resort 2011 collection,shirt from Zara.

Sanjay Hingu LFW S/R 2011 Zara blue shirt

Are you ready for the summer blues?