This is the first in a series of blog posts covering the Spring/Summer 2012 collections hitting stores this season! Take a look at the collections and our summer trend quotient to know how trendy it is, decide what you like, and go shop! Happy shopping! 😀
In this post, I’ve written mostly about casual wear brands.
s.Oliver Casual brings the joy present in nature to their clothes.
Summer trend quotient: 7/10 (florals and greens)
Selection by s.Oliver (the premium line) is about holidays, luxury and being relaxed and carefree in style.
Summer trend quotient: 6.5/10 (resort and relaxed wear)
QS by s.Oliver is for those outdoor summer days with friends, enjoying music, love, spontaneity and youth.
Summer trend quotient: 6.5/10 (lots of colour, non-seasonal prints)
Women’s wear at Esprit is about whites– formal and informal summer dresses, elegant blouses and jackets. And then there are the audacious flower prints on chiffon, linen and soft silk—seen on skirts, shorts, blouses, leggings, jumpsuits and dresses.
Summer trend quotient: 6/10 (needs some excitement!)
For guys there are daring plaids, box checks and chess board prints. The colour of choice is blue—from light to navy! Laidback guys will enjoy the Jamaican short pants and trousers in a range of colours, best worn with Esprit’s hats and tees.
United Colors of Benetton
It’s a season in Technicolor, says Benetton! And they’re right.
For men, there are bold chromatic combinations, multi-coloured solutions, with cable-knit designs, patterns and vibrant stripes.
Summer trend quotient: 9/10 (love that they’re big on patterns!)
For the ladies, the explosion of colours and prints continues at UCB. Don’t miss the spots, stripes and bold colours (orange, pink and blue).
Summer trend quotient: 9/10 (dots are hot this season!)
More collection updates coming soon!