A distraught husband can’t fathom the circumstances of the robbery at his home. With the wife in the shower, the robber sneaked in, stole all the wife’s clothes, but left behind some expensive stuff.
Or so the wife says.
This video posted by Shoppers Stop on their YouTube channel will make you smile if you’re a shopaholic woman, or hold your head in despair if you’re a man. Either ways, you will enjoy it just like I did. 🙂
Now go shop your heart out!
Loving the lingerie
Women are enjoying the sexy inner wear options they’re getting online, from lacy corsets to G-strings. And there are plenty of websites to choose from (Zivame, Peri Peri Skinwear and Straps and Strings). Now I wouldn’t buy a bra without trying it on first, but things like straps, stockings and free size tube tops can be bought easily!
(Lace leggings from Zivame.com)
My precioussss!
From a diamond engagement ring to a polki necklace, people may end up buying fine jewellery online. I’m sure our moms would prefer to go to the trusted family jeweler, but hey, who has the time, right?
Niche wins
If you’re a gothic-loving young lady, or a new mom, or a designer-obsessed fashionista, there are already brands (and websites) especially for you. And you will get plenty more options this year.
Your favourite brand- now a click away
More brands, big and small, will take the online route in 2013. Many Indian and foreign fashion, accessory and jewellery brands have already adopted online shopping (Bombay High, Forever New, Shoppers Stop, Metro) and many more will follow this year. Zara’s India website seems to just a payment gateway away from ecommerce.
Big news to expect in 2013:
“[Online brand] sponsors big fashion event.”
Online fashion brands have got big marketing bucks to spend, and they will. Zovi, for instance, is sponsoring the GenNext show at Lakme Fashion Week coming season.
“Indian designers introduce affordable lines”
Anita Dongre ventured into menswear last year, and has several affordable options in waistcoats, bandhgalas and sherwanis. Sabyasachi, meanwhile, has quietly launched a line of saris that are under Rs 10,000. Word is that he’s on the lookout for investors to expand this sub-brand (called Sabyasachi by Sabysachi), and it’s likely he will find some in 2013.
“H&M to open in India”
Now that single brand retail ventures can have 100% foreign investment, I’m hoping H&M, Topshop and others make their “We’re coming to India” announcements soon. I am very very keen on shopping at Dorothy Perkins!
Quick fashion question: Ladies, would you wear Indian clothes to a night club?
Yes, I know your answer—it’s no. But Shoppers Stop now says—why not?
Yup, with their new video, Shoppers Stop is daring young Indian fashionistas to start something new. Check it out:
In the video, two beautiful young women, sporting modern kurta-churidars dance in a nightclub, seamlessly blending their clothes into the high fashion, modern environment.
This online campaign communicates a really cool fashion message: let’s change the way we think about ethnic wear. “Daring you to start something new” is the clarion call to get young Indians like us into buying traditional clothing to mix with our modern wardrobes.
I love the idea of mixing traditional styles with modern clothes, and I seriously wonder why we don’t do it. It’s quite simple if you think out of the box. For instance, I often mix ethnic accessories like cuffs, earrings and necklaces with shirts and jeans. Once I wore brocade sandals with a blouse and capris. Check out this look from Shagufta Quamar at LFW W/F 2011 for inspiration:
And as I type this, I’m getting ideas on what I can do with a short sleeveless Indian top I bought from Label by Ritu Kumar. 🙂
So ladies, accept the Shoppers Stop challenge. Get inspired from this video and wear your Indian clothes with a modern twist or vice versa, and tonnes of attitude.
Tell us what you think of mixing Indian wear with modern clothes and settings—a fashion must-try or a must-avoid?
PS– Watch out for more such videos from Shoppers Stop!
As far as I can remember, I’ve been a fan of brand’s stand-alone stores like Mango, Levi’s, 109F, Promod etc and rarely visit departments stores for clothes shopping. I always felt that department stores like Central, Lifestyle, Shoppers Stop or Westside had clothes that weren’t trendy, of poor quality, the staff wasn’t well-trained and the whole experience was no fun.
But a few weeks ago on my way to a lingerie brand’s store, I stopped at Sobo Central and explained to the sales assistant (SA) that I was looking for a sports bra. She immediately guessed my size and within a couple of minutes handed me sports bras from multiple brands. I tried them on, selected one, and bought it without thinking twice.
A few days later I won a Shoppers Stop gift voucher at an office event and went to the store at Inorbit Mall. Again, I had a surprisingly satisfying experience, despite the crazy crowds (it was the sale period).
And last weekend, I had another good time browsing at Lifestyle at Phoenix Mills. The SA at the Baggit counter helped me with laptop bags and I liked most of the accessory collections I saw. And when I hit the clothes section, I saw some known and not-so-well-known brands offering great deals on tshirts.
(Below: Esprit)
Result: I’m sold on department stores now!
That doesn’t mean I will skip brand stores altogether, but I will make it a point to check out a department store when I’m looking for good deals, when I have a long shopping list, or even when I’m not looking for something in particular. It would be such fun to buy a tee from Esprit or Bossini, jeans from Levi’s, matching skirt from 109F, then pair it with earrings from yet another brand. 
So where do you prefer to shop: department stores or brand stores? Take our poll and tell us why in the comments below!
