Shoppers Stop throws a fashion challenge– dares you to wear kurta-churidar to a disco

Shoppers Stop throws a fashion challenge– dares you to wear kurta-churidar to a disco

Quick fashion question: Ladies, would you wear Indian clothes to a night club?

Yes, I know your answer—it’s no. But Shoppers Stop now says—why not?

Yup, with their new video, Shoppers Stop is daring young Indian fashionistas to start something new. Check it out:

In the video, two beautiful young women, sporting modern kurta-churidars dance in a nightclub, seamlessly blending their clothes into the high fashion, modern environment.

This online campaign communicates a really cool fashion message: let’s change the way we think about ethnic wear. “Daring you to start something new” is the clarion call to get young Indians like us into buying traditional clothing to mix with our modern wardrobes.

I love the idea of mixing traditional styles with modern clothes, and I seriously wonder why we don’t do it. It’s quite simple if you think out of the box. For instance, I often mix ethnic accessories like cuffs, earrings and necklaces with shirts and jeans. Once I wore brocade sandals with a blouse and capris. Check out this look from Shagufta Quamar at LFW W/F 2011 for inspiration:

Shagufta Quamar-LFW WF 2011

And as I type this, I’m getting ideas on what I can do with a short sleeveless Indian top I bought from Label by Ritu Kumar. 🙂

So ladies, accept the Shoppers Stop challenge. Get inspired from this video and wear your Indian clothes with a modern twist or vice versa, and tonnes of attitude.

Tell us what you think of mixing Indian wear with modern clothes and settings—a fashion must-try or a must-avoid?

PS– Watch out for more such videos from Shoppers Stop!

Five chic things to do before Diwali

Five chic things to do before Diwali

It’s Dhanteras today, ladies! And if you are as unprepared as I am for Diwali, here’s a quick checklist of things to do in the next two days.

One: Get your outfit ready

If you’ve bought a new outfit for Diwali, it’s time to get off the packaging and figure out the best way to wear it. How will you drape your sari or pin up the dupatta of your lehenga? Does your blouse or choli fit you perfectly?

Chic tip: Stock up on safety pins and carry some in your clutch for emergencies.

Below: Anita Dongre at LFW W/F 2011; Payal Kapoor at LFW W/F 2011

Anita Dongre at LFW W/F 2011 Payal Kapoor at LFW W/F 2011

Two: Choose your jewellery

Polkis are a big trend and they’re here to stay—choose a traditional piece for Diwali. “Indian” designs like flowers, petals and peacocks are fantastic for Diwali.

Chic tip: Younger women could opt for trendier pieces which they can club with jeans and blouses after the festivities.

Below: Earrings from Sia Art Jewellery; Mor-Peacock ring from Toniq


Sia Rasrawa earrings  Toniq Mor- Peacock Ring

Three: Grab a clutch

If your outfit goes easy on the embellishment, you can choose a blingy clutch with it. Brocade clutches go wonderfully well with Indian ethnic wear.

Chic tip: If you prefer dangling a bag from your wrist or bangle, choose a cute potli.

Below: Nizam clutch from Holii, clutch  from Esbeda, potli from Shagufta Quamar at LFW W/F 2011.

Holii accessories Nizam clutch Esbeda Clutch

shagufta quamar-potli

Four: Embellish your feet

If you haven’t got a luxurious pedicure done yet, get one immediately. Then step out to buy bejewelled footwear that will you will wear for the entire festive and wedding season.

Chic tip: Can’t find shoes that match your outfit? Don’t worry, shoes need not always be matchy-matchy! Just make sure they go with your ‘look’.

Below: Groom Multi from Steve Madden, sandal from Mochi

Steve Madden Groom Multi


Five: Last-minute gifts

Some fashionable gift ideas that suit all budgets (depending on the brand):

  • Beauty/ skin care hampers
  • Perfumes
  • Set of candles/ diyas
  • Watches

Below: Juicy Couture light moisturising lotion, perfume: Guerlain Shalimar, men’s watch from Fossil.

Juicy Couture light body lotionperfume Guerlain Shalimar_plumesFossil watch


Chic tip: I’ve recently turned into an advocate of gift cards or vouchers (giving my cousins gift vouchers for Bhai Dooj). Most well-known stores have gift vouchers, and we stumbled across a site called Gift Cards India, where you can shop for vouchers from an amazing number of brands!

Bonus: Shopping for the festive season

Diwali shopping is a great time to get wonderful options and offers on clothes, accessories, makeup and tonnes of others things. So for fashion lovers, it’s ideal to gear up for the upcoming wedding season NOW!

Chic tip: has some excellent festive pieces. Type in the code bcNVoFAH2I when shopping to get a discount. (Valid till October 26, 2011).

Pret-amoda Diwali promotion

Happy Diwali, everyone!