Chic 2011: 3 fresh fashion labels for an exciting 2012

Chic 2011: 3 fresh fashion labels for an exciting 2012

We kick off our year-ending series (Chic 2011) with three new fashion labels and designers that show plenty of promise for 2012 and many more years to come.

Applied Arts Alliance

A collaboration between three very interesting people, Applied Arts Alliance has created what the trio like to call a “Westo-Indian collection”. The collection comprises mini kurtas with French and Austrian collars that are accessorized with Japanese obi belts, shirts, corsets and waistcoats. Their cotton prints are born from the “love marriage” between Anokhi and Versace.

Applied Arts Alliance blue printed dress Applied Arts Alliance black printed dress

The three people behind Applied Arts Alliance are Praline- a Parisian costume designer, Harri- a Viennese print maker and Payal- the Mumbai-based photographer. If you are looking for unique prints and garments with a classy touch, the AAA might just be perfect for you.

To view their collection, email Payal on payal.appliedartsalliance (at) gmail (dot) com.

Papa Don’t Preach

While Shubhika Sharma launched her fashion label Papa Don’t Preach in 2010, it’s only recently that the label’s website came to life. Papa Don’t Preach is for young women who like edgy dressing, individualistic styles, and affordable high street wear. The label has two distinct lines: one for daily wear with jersey dresses, play suits and tops and tees and the other for the times you need to doll up (structured drape dresses, impish skirts, dramatic lowers and jumpsuits). There are several saris and accessories as well.

Papa Don't Preach

Visit the Papa Don’t Preach website to view and buy their collection.

Neha Sahai

Neha Sahai, a NIFT graduate, has crawled through malls and plundered Delhi’s Sarojini Market to mix the edgy with the classical for her jewellery. Using plenty of Indian elements and bright colours, Neha has dared to use unusual objects like wooden toys. The jewellery can be worn to college or a fancy party, and have the right dose of eccentricity and boldness.


Neha Sahai will showcase her collection at BMB Art Gallery in Fort, Mumbai on December 9-10, 2011. Her jewellery is also available at designer stores across India. Visit Neha Sahai’s Facebook page for more information.