Chic 2011: 3 fresh fashion labels for an exciting 2012

Chic 2011: 3 fresh fashion labels for an exciting 2012

We kick off our year-ending series (Chic 2011) with three new fashion labels and designers that show plenty of promise for 2012 and many more years to come.

Applied Arts Alliance

A collaboration between three very interesting people, Applied Arts Alliance has created what the trio like to call a “Westo-Indian collection”. The collection comprises mini kurtas with French and Austrian collars that are accessorized with Japanese obi belts, shirts, corsets and waistcoats. Their cotton prints are born from the “love marriage” between Anokhi and Versace.

Applied Arts Alliance blue printed dress Applied Arts Alliance black printed dress

The three people behind Applied Arts Alliance are Praline- a Parisian costume designer, Harri- a Viennese print maker and Payal- the Mumbai-based photographer. If you are looking for unique prints and garments with a classy touch, the AAA might just be perfect for you.

To view their collection, email Payal on payal.appliedartsalliance (at) gmail (dot) com.

Papa Don’t Preach

While Shubhika Sharma launched her fashion label Papa Don’t Preach in 2010, it’s only recently that the label’s website came to life. Papa Don’t Preach is for young women who like edgy dressing, individualistic styles, and affordable high street wear. The label has two distinct lines: one for daily wear with jersey dresses, play suits and tops and tees and the other for the times you need to doll up (structured drape dresses, impish skirts, dramatic lowers and jumpsuits). There are several saris and accessories as well.

Papa Don't Preach

Visit the Papa Don’t Preach website to view and buy their collection.

Neha Sahai

Neha Sahai, a NIFT graduate, has crawled through malls and plundered Delhi’s Sarojini Market to mix the edgy with the classical for her jewellery. Using plenty of Indian elements and bright colours, Neha has dared to use unusual objects like wooden toys. The jewellery can be worn to college or a fancy party, and have the right dose of eccentricity and boldness.


Neha Sahai will showcase her collection at BMB Art Gallery in Fort, Mumbai on December 9-10, 2011. Her jewellery is also available at designer stores across India. Visit Neha Sahai’s Facebook page for more information.

Chic Trend: Jumpsuits for all!

Chic Trend: Jumpsuits for all!

So fashion “authorities” tell me jumpsuits are oh-so-last-season, but I spoke to a number of women who say they’ve still not got one. And they add: if they knew a jumpsuit was right for them, they’d go out and buy one. So here’s a look at the kind of jumpsuits out there, who they’re right for and how to wear them:

The denim jumpsuit
Frankly, denim jumpsuits were last seen in the 1990s and we wouldn’t recommend you go looking for them, but they do look great as dungarees or playsuits.
How to wear: Layer with a fitted tee and sneakers
Who can wear: Tweens, teens and 20s gals

Below: Denim playsuit from S.Oliver, Denim dungarees from Mango

SOliver denim jumpsuit Mango denim dungarees

The regular wear jumpsuit
These can be printed or mono-coloured, fitted or loose, long-sleeved or strappy, and can elongate your legs if worn correctly!

Wear it like: Lara Dutta

Lara Dutta in jumpsuit

(Photo credit: Kreative Access)

How to wear: Wear with a thin or wide belt, and avoid wide legs please!
Who can wear: College students, younger-looking working women, petite women

Below: Ruffle-neck printed jumpsuit from Mango; Nelly S jumpsuit from Vero Moda

Mango ruffle neck dungareesVero Moda Nelly S jumpsuit

The evening wear jumpsuit
These are usually ankle-length and come in slinky fabrics like satin– sometimes with detailing like belts, metallic embellishments and drapes. They can be a great substitute for a formal dress.
Wear it like: Anushka Sharma, Rani Mukherjee

Anushka Sharma in jumpsuit Rani Mukherjee in jumpsuit

(Photo credit: Kreative Access)

How to wear: With killer heels, evening clutch and glam makeup.
Who can wear: (Almost) everyone

Below: Venetta drape jumpsuit; Sierra sateen jumpsuit—both from French Connection

FC Venette Drape jumpsuitFC Sierra Sateen Jumpsuit

The playsuit
After jumpsuits, playsuits (aka rompers or shortened jumpsuits) have made an appearance.
They’re cute, they’re mostly casual, and they are good for year-round hot weather, like in Mumbai.
How to wear: Since they’re casual, it’s best to accessorise with a mix of casual and formal accessories, depending on the occasion. Heels or flats, statement to simple.
Who can wear: Gals with great legs

Below: Wrap short jumpsuit from Mango; Playsuit from S.Oliver

Mango wrap short dungarees

Which jumpsuit would you like to wear?