BIG NEWS: Amazon.in gets fashionable

JUST IN: Amazon.in is the official title sponsor of the 25th edition of India Fashion Week, to be held this March- it will be named Amazon India Fashion Week (AIFW) this season.

Amazon.in India Fashion Week

Surprising? Not really.

This is a giant step for Amazon.in to make a mark on the Indian fashion scene. With the title sponsorship, the website will strike a chord for shoppers of premium and high-street fashion. And oh, Amazon.in will now be ready to face its rival Jabong.com head-on. (Jabong is the associate sponsor of the Lakme Fashion Week held in Mumbai).

Yay! More shopping!

Amazon.in has to compete with Jabong.com which has several brands and designers on board for exclusive collections, like G Star Raw, Dorothy Perkins, Vikram Phadnis, Rohit Bal for Jabong, Gaurav Gupta Tribe and Alia Bhatt.

To attract customers who are label-conscious rather than price-sensitive, Amazon.in will need to offer more exciting fashion choices on their website. The “exclusive” options are currently limited (Holii, Bulova and Imara, among others) as are the high street brands and designers already on the Indian website (Steve Madden, Hemant-Nandita).

Amazon-Fashion-India

All of this means one thing—more shopping choices for us!

My Amazon.in fashion wishlist

Internationally, Amazon retails several premium brands and designers on their website such as Kate Spade, Nanette Lepore and Calvin Klein. I would be delighted if Amazon.in could bring such brands for us. Now that would be exciting!

Also, I’m not a fan of Amazon.in’s interface for browsing clothes and accessories. They’ll need to make it slicker, cooler and more stylish if they want me to shop with them for my fashion needs.

End note

All this talk of shopping reminds me- bet you’ve already seen the Amazon.in Fashion ads on TV. It’s all part of their grand strategy to be taken seriously in fashion. Enjoy!

LFW SR 2013: Best designer stalls!

LFW SR 2013: Best designer stalls!

Fashion week is not just about the fashion shows, trends and celeb showstoppers. It’s also about taking a closer look at my favourite or upcoming designers’ collections in the “stalls” area (it’s called The Source at Lakme Fashion Week).  In this season of LFW, a few desginers chose to showcase their collection in creative ways that were in like with the theme of their collection. Here are the best stalls from Lakme Fashion Week Summer Resort 2013 (in no particular order):

Pia Pauro’s Greek boathouse

Check out the wooden slats, sailoring equipment and the hat hung on the wheel.

Pia Pauro LFW SR 2013

Anushree Reddy’s charming salon

Cute picture-frames, vintage furniture and the very girly white-and-pink theme!

Anushree Reddy LFW SR 2013

Arjun Khanna’s men’s tailoring boutique

It’s got the feel of a royal hunting lodge!

Arjun Khanna LFW SR 2013

LFW SR 2013: Top picks from Aircel’s Save the Tiger show

LFW SR 2013: Top picks from Aircel’s Save the Tiger show

It’s good to know that the tiger population in India has increased by roughly 300 since Aircel first began their “Save the Tiger” campaign. At Lakme Fashion Week Summer Resort 2013, Aircel presented Fashion for a Cause that showcased the works of 40 designers. Each creation was inspired by the tiger and each ensemble was completely different from the rest. Some of the designs were ferocious like the majestic creature, some made a strong statement, and some took the theme very seriously. I liked several of them.

My favourite looks were from Nachiket Barve, Rimi Nayak, Shivan Narresh, Ragini Ahuja, Jatin Varma, Nupur Kanoi and Sidharth Aryan. Some of the best pictures from this list:

Which look do you like?

LFW SR 2013: Pia Pauro’s Grecian Goddess is light, bright and right for the season

LFW SR 2013: Pia Pauro’s Grecian Goddess is light, bright and right for the season

Designer Pia Pauro travelled to Greece, fell so deeply in love with the blue sea and white homes, that she made a collection inspired by the country. Pia Pauro’s collection at Lakme Fashion Week Summer Resort 2013 was mostly blue and white with a touch of gold and bright colours. Her prints were “Mykonous” and “Olympia” with fish motifs and gold thread embroidery. The very long and short dresses and tunics had cute turquoise bikinis peeping through, making the ensembles perfect for vacation in Goa, Greece or St. Tropez. Resort wear is always fun, though this collection could have been more fun with a few more interesting pieces. Too bad I’m not going anywhere! I want to carry those large beach bags.

Pia Pauro at LFW SR 2013 - 2

Pia Pauro at LFW SR 2013 - 1

Pia Pauro at LFW SR 2013

WIFW AW 2013: Masaba is more offbeat than ever with Satya Paul debut

WIFW AW 2013: Masaba is more offbeat than ever with Satya Paul debut

Designer Masaba Gupta finally made her debut for Satya Paul on the first day of Wills Lifestyle India Fashion Week Autumn Winter 2013.

Masaba Gupta for Satya Paul WIFW AW 2013 Masaba Gupta for Satya Paul WIFW AW 2013

Masaba’s creations were quirkier than ever with lipstick prints and paint splotches. Lipstick motifs were all over the clothes and accessories—saris, dresses, vanity cases and clutches.

Masaba clearly made Satya Paul appealing to her fans and beyond with her offbeat prints, neon trims, and contrast jackets with saris. I can already imagine copies of the lipstick prints everywhere. Maybe nail paint is not too far behind? 😉

Masaba Gupta for Satya Paul WIFW AW 2013 Masaba Gupta for Satya Paul WIFW AW 2013

Take a look at Masaba Gupta for Satya Paul (WIFW AW 2013) in this video:

Chic Recap: Sabyasachi is okay with fakes, wants to be more affordable

Chic Recap: Sabyasachi is okay with fakes, wants to be more affordable

It’s not often that a seemingly-reclusive fashion genius steps out of his workshop to share philosophy on work,  design and life. Last night, Sabyasachi Mukherjee had a heart-to-heart conversation with Boman Irani on Teachers’ Achievers’ Club (Star World). Take a look:

The designer, in his trademark white kurta-churidar and black waistcoat amazed me with his bluntness, sharp wit and unconventional views.  Some fun fashion-related tidbits from the show:

After Sabyasachi’s first collection, ace designer Rohit Bal complimented him, saying Sabyasachi was “the best designer ever”. Unfortunately, his second show got bad reviews and Sabyasachi made sure that didn’t happen again.
As we already know, Sabyasachi is a proponent of Indian textiles and handicrafts and has always said that Indian women look better in saris. He insists our traditions and past should be embraced, and more Indian women should wear traditional garments and weaves. I’m inspired, really. I’ve promised myself I will wear a sari on one day of Lakme Fashion Week.

During the interview Sabyasachi panned the West’s over-arching influence and approach to fashion. He said: “[I don’t like] the West’s patronising attitude just because they’ve mastered marketing and packaging.” That’s perhaps the most politically incorrect statement a designer could make.

Sabyasachi’s five-year plan is to make his label affordable for everyone in India. Can’t wait for that day!

He also hopes to direct a movie some day– and the costumes may not be designed by him.

The designer may be dressing Vidya Balan, Rani Mukherjee and Sridevi, but his mom doesn’t wear his saris. She says they’re unaffordable, especially “when there are other good saris available for Rs 800”.

Sabyasachi knows there are tonnes of fakes floating around, but he doesn’t mind that, as long as it “empowers karigars in some way.” Noble thought, no?

Sabyasachi-Star World

One word for this creative genius: R-E-S-P-E-C-T.

WIFW SS 13 Day 2 Recap

WIFW SS 13 Day 2 Recap

Manish Malhotra
Manish Malhotra’s been using a lot of Kashmiri embroidery and chikankari recently, and for this ramp collection, he continued with the latter, associating with the NGO Mijwan. And there were the usual suspects of colours like ivory, creme, burnt orange, dull shades of red, pink and the like. Some great stuff to look at, but not new.

WIFW SS13 Manish Malhotra

AM:PM
Ankur and Priyanka Modi stuck to a simple colour palette, but with exotic imagery of god-birds, the Mayan maze, and birds of paradise. Exoticism was balanced with elegant fluid silhouettes, though the designer duo could have taken a few more risks.

WIFW SS13  AM:PM

Anaikka
The designer tried to capture the multiple facets of a woman through garments crafted for specific personalities, character traits and looks. This ranged from the simple feminine charm to the complex mysterious allure. Two key themes in the collection: attention to detail and strong use of monotones.

WIFW SS13 Anaikka

Dev R Nil
Clever print mixing in dresses and separates comprised this very wearable collection. The colour palette was restricted to mostly nude, taupe, pale lime, and navy blue with sparks of tangerine and fuchsia.

WIFW SS13 Dev R Nil

James Ferreira
Moving away from last year’s tie-and-dye, the designer’s new collection features hand painting by textile artist Bhamini Subramaniam and minimal embellishment. Chic and modern, the draped silhouettes were all seen before.

WIFW SS13 James Ferreira

Kavita Bhartia
The “Romanian” influences is not quite apparent, and the headgear was quite disconcerting. The odd-coloured wigs distracted us from the garments, which were quite likable once you saw beyond the wool-hair.

WIFW SS13 Kavita Bhartia

Rajesh Pratap Singh
Rajesh Pratap Singh experimented with new materials (fabrics and otherwise), used tassellation and various drapes for a slightly futuristic look (big shoulders, surface textures).

WIFW SS13 Rajesh Pratap Singh

SCHON by Sakshee Pradhan
Marking the journey of the sparrow, the rich fabrics and an outfit with some embroidery were the only interesting bits about the collection.

WIFW SS13 SAKSHEE PRADHAN

Samant Chauhan
Samant Chauhan attempted to create masterpieces worth royalty with Bhagalpuri silks, “assi kalis” and zardozi embroidery. Are all the garments worth royalty? Are they all masterpieces? The answer to both questions is “No”, though some of them are certainly arisotocratic, if not regal.

WIFW SS13 Samanth Chauhan

Surbhi Chawla
Lots of “influences” in the collection (nomadic, tribal, gypsy), but the common thread to bind them all together was missing.

WIFW SS13 SURABHI CHAWLA

Accessories of the Day
Nathnis (nose accessories) at Sakshee Pradhan.

WIFW SS13 Sakshee Pradhan

Quirky statement earrings at Surbhi Chawla.

WIFW SS13 SURABHI CHAWLA

Customary Bollywood Appearances of the Day
Parineeti Chopra for Manish Malhotra. Maybe she could have tried to carry the outfit a bit more gracefully?

WIFW SS13 Parineeti Chopra for Manish Malhotra

Diana Penty for Sakshee Pradhan- drab, just like her look in Cocktail.

WIFW SS13 Diana Penty for SAKSHEE PRADHAN

Manoj Bajpai for Samant Chauhan. Can’t miss the royal weapon there!

WIFW SS13 Manoj Bajpai for Samanth Chauhan

WTFashion Outfit of the Day
Is it a bird? Is it a garbage can? No, it’s WTFashion! (Spotted at Khushiz).

WIFW SS13 Khushiz

LFW W/F 2012: Embellishments on ethnic wear

LFW W/F 2012: Embellishments on ethnic wear

Pallavi Jaikishan

Loved her trademark rosettes, flowers and crystal embellishments.

Pallavi Jaikishan at LFW W/F 2012

Pallavi Jaikishan sari at LFW W/F 2012

Bhairavi Jaikishan

Resham work done only on net!

Bhairavi Jaikishan show at LFW W/F 2012

Shyamal & Bhumika

Opulent zardosi embroidery for men gives a rich look.

Shyamal Bhumika at LFW W/F 2012

Debarun

Blue and crimson thread embroidery on beige and black.

Model in Debarun LFW W/F 2012

Model in Debaruns colleciton 8

 

PS- Happy Independence Day!

LFW W/F 2012 Trend: History lessons from the fashion ramp- decoded

LFW W/F 2012 Trend: History lessons from the fashion ramp- decoded

We love the present, but we can’t help looking back into the past especially when it comes to fashion. Every fashion lover seems to have a favourite moment from the days gone by. But I’ve looked back into the past to figure out whether the designers’ claims about the era are historically accurate.

Pernia Qureshi

Drop waist dresses from the 1920s. Bead work on luxe fabrics from the Fifties.

Historical accuracy: High

Pernia Qureshi flapper dress at LFW W/F 2012

Pernia Qureshi 1950s at LFW W/F 2012

Anita Dongre

Knee and calf-length pencil skirts, dresses with pleats and gathers (1950s)

Historical accuracy: Moderate

Anita Dongre 1950s at LFW W/F 2012

Ritu Beri

Glamour, beauty and indulgence. (1950s)

Historical accuracy: Low (Nothing Marilyn Monroe about the collection, as the designer claimed)

Ritu Beri Fifties at LFW W/F 2012

Archana Kochhar

Prints from the 1970-80s- like checkerboard, geometric, zig zag.

Historical accuracy: Low (Prints from the 1970s-80s include florals, animal prints and even ink splattered.)

Archana Kochhar at LFW W/F 2012

LFW W/F 2012 Trend: Peplums on the runway!

LFW W/F 2012 Trend: Peplums on the runway!

Internationally, peplums are not a new trend. The Duchess of Cambridge has been seen spotted in peplum dresses and skirts more than a few times, and some high street brands cleverly made it part of their summer collection. On the Indian fashion week ramps, peplums have grown up.

Take a look at the peplums at Lakme Fashion Week Winter/Festive 2012:

Soft peplums in light fabrics at Drashta

Drashta peplum at LFW W/F 2012

Belted peplums at Sailex

Sailex peplum at LFW W/F 2012

Elaborate 3D peplums at Rajat K Tangri

Rajat Tangri peplum at LFW W/F 2012

Peplum jackets at Nupur Kanoi

Nupur Kanoi peplum jacket

What’s your take on peplums?