Fashion ecommerce sites ruled the fashion ad space in 2012. And they caught attention with the decades-old funda- Sex sells!
Myntra’s Hottest December Sale promo had gorgeous Lisa Haydon doing a striptease on primetime television. I’m sure I’m not the only one who initially mistook it for a Fastrack commercial.
The BeStylish promo was about sexy shoes and seduction. Enough to excite shoe lovers and then some!
And Tanishq brought in a refreshing change to boiler-plate jewellery advertising with their Mia commercials. Go-getter office girls dealing with real problems like parking space and not-so-good appraisals.
Special Mention: Fashion videos
Anita Dongre’s Jaipur Bride was beautifully shot and made every woman want to be an Indian bride.
Fastrack’s Like Bunnies We Multiply was funny, irreverent and unconventional. Just like the brand!
Which fashion commercial / video did you enjoy this year?
This is the first in a series of posts rounding up the Indian fashion scene in 2012.