Chic 2012: Best fashion ads of the year

Chic 2012: Best fashion ads of the year

Fashion ecommerce sites ruled the fashion ad space in 2012. And they caught attention with the decades-old funda- Sex sells!

Myntra-Lisa Haydon-a

Myntra’s Hottest December Sale promo had gorgeous Lisa Haydon doing a striptease on primetime television. I’m sure I’m not the only one who initially mistook it for a Fastrack commercial.

The BeStylish promo was about sexy shoes and seduction. Enough to excite shoe lovers and then some!

And Tanishq brought in a refreshing change to boiler-plate jewellery advertising with their Mia commercials. Go-getter office girls dealing with real problems like parking space and not-so-good appraisals.

Special Mention: Fashion videos

Anita Dongre’s Jaipur Bride was beautifully shot and made every woman want to be an Indian bride.

Fastrack’s Like Bunnies We Multiply was funny, irreverent and unconventional. Just like the brand!

Which fashion commercial / video did you enjoy this year?

This is the first in a series of posts rounding up the Indian fashion scene in 2012.

Chic 2011: My top shopping trends this year

Chic 2011: My top shopping trends this year

We started shopping online… seriously

Shopping moved from malls and local markets to online stores. While flash sale sites like Fashion and You came last year, 2011 saw an explosion of online retailers selling fashion goodies. Some websites are solely online ventures, selling clothes, makeup or accessories from single (FreeCultr) or multiple brands (Myntra, B.Lab, BeStylish), while some well-known brands extended their presence with online shopping. Some websites offer fabulous steals, mindboggling variety and great clothes, so it’s a win-win for fashionistas!

FreeCultr mood board

Store interiors got spunky

The Quiksilver and Roxy store at Mumbai’s Phoenix Mills is a delight to visit. The brands are dedicated to the surfing culture, and their tshirts, shorts, pants and accessories like backpacks seem to have struck a chord with fans. But what I like most about the store is the surfing stamp all over. There are surf and skate boards around, wooden slats, photo frames and cut-outs of icons pasted on the wall. Just outside the Phoenix Mills (Mumbai) store, there was even a bench shaped like a surf board. Nice touch!

Quiksilver store

Quiksilver store Phoenix Mills

It was “Year of the Shoes”

There are shoes, then there are shoes. I don’t have a shoe obsession like some fashionistas do, but I do like to see shoes I haven’t seen before. This year I saw some excellent shoes by Indian accessory designers, such as Rohan Arora and Swati Modo. My personal favourite- Rohan Arora’s shoes this season had traditional nakashi craft work on the wedges, while some had cute little charms. While I don’t own any of them (yet), I’d advise any shoe-crazy woman to seriously consider some of these unique designs.

Rohan Arora shoes

Rohan Arora wedges

What was your favourite shopping trend in 2011?