A distraught husband can’t fathom the circumstances of the robbery at his home. With the wife in the shower, the robber sneaked in, stole all the wife’s clothes, but left behind some expensive stuff.
Or so the wife says.
This video posted by Shoppers Stop on their YouTube channel will make you smile if you’re a shopaholic woman, or hold your head in despair if you’re a man. Either ways, you will enjoy it just like I did. 🙂
Now go shop your heart out!
Inkaar’s fashion is kinda agency-style cool. You’ll want to wear Chitrangada’s pencil skirts or Arjun Rampal’s blazers. Either ways, it’s a stylish introduction to ad agency fashion though agency guys will tell you they dress cooler and way more relaxed. After all, they can get away with chappals to office and Simpsons tees on a regular working day.
If you want to dress for success, join an ad agency, or just know how to dress like either of the two super-hot actors, read on.
Chitrangada Singh: Awkward junior to bitchy boss
Maya Luthra’s transition from a gawky copy writer to National Creative Director (NCD) is documented through varying levels of bitchiness and change in wardrobe.
So from baggy printed peasant blouses, messy hair and chin piercing, Maya gradually moves to crisp blouses, designer accessories, formal dresses and blow dried hair. Her put-together look (by Nick Roy) and choice of accessories might be too jarring for a chilled-out work place. Statement neck pieces, Louis Vuitton belt, and well-coordinated totes would stick out like a sore thumb among the Angry Birds slippers and Fab India kurtas. But hey, Maya’s NCD and I know women would want to dress like her (including me).
The only fashion faux pas were the few “revealing” outfits Chitrangada wore. The unwritten “no-cleavage-in-office” fashion rule was broken, and the sari blouses covered way too little though there was good reason to highlight her sex appeal.
Get Chitrangada Singh’s Inkaar look:
Team a pencil skirt with a pastel blouse that flatters your skin tone and figure. Accessorize with solitaire earrings (real diamonds if you can afford them), killer pumps in neutral or pop colours, and a statement watch. Apply nude makeup with special focus on the eyes.
My favourite piece: The pencil skirt!
Arjun Rampal: The suave, smart CEO
Arjun Rampal’s character Rahul Verma is a small-town guy who has made it to the top and is now “grooming” young talent (which involves sleeping with the new girl). He seems to be the serious type– staying aloof, not smiling much, and wearing dark-rimmed spectacles. BTW, those glasses make him look handsome in a geeky sort of way. The mature look by Niharika Khan suits the actor wonderfully.
His workwear choice is semi-formal and smart casual, such as shirts with smart jackets and blazers. The colour palette is largely blue and grey with some additional subdued colours that a career man would wear. I especially liked the dull green blazer with elbow patches.
Get Arjun Rampal’s Inkaar look:
Wear a lightly-coloured formal shirt with interesting detailing such as a contrast placket, collar or cuffs. Add a blazer in a colour of your choice with slim fit trousers or dark jeans (depending on where you work). Put on a pair of glasses that suit your face shape, preferably with dark rims. Skip the tie, but do wear lace-up or slip-on leather shoes.
My favourite piece: The glasses—they would make any man look instantly mature and sexy! 😉
Fashion ecommerce sites ruled the fashion ad space in 2012. And they caught attention with the decades-old funda- Sex sells!
Myntra’s Hottest December Sale promo had gorgeous Lisa Haydon doing a striptease on primetime television. I’m sure I’m not the only one who initially mistook it for a Fastrack commercial.
The BeStylish promo was about sexy shoes and seduction. Enough to excite shoe lovers and then some!
And Tanishq brought in a refreshing change to boiler-plate jewellery advertising with their Mia commercials. Go-getter office girls dealing with real problems like parking space and not-so-good appraisals.
Special Mention: Fashion videos
Anita Dongre’s Jaipur Bride was beautifully shot and made every woman want to be an Indian bride.
Fastrack’s Like Bunnies We Multiply was funny, irreverent and unconventional. Just like the brand!
Which fashion commercial / video did you enjoy this year?
This is the first in a series of posts rounding up the Indian fashion scene in 2012.
Denim brand Flying Machine’s new campaign hit the papers recently, and it’s a complete tease! Each ad in the Flying Machine campaign makes use of a shapely rear and a catchy line that seems to say one thing but mean something else. 😀
Take the above ad, for instance: You see a great-looking derriere in a flattering pair of jeans with the punchline “Spank them!” Before you can get all excited, read the rest of the ad copy. The girl seems to say: “I’d like to spank those who think I needed a makeover, said I was size L, and those who considered me unsexy.”
And here’s another cheeky one:
‘Well-known agency Lowe Lintas has created the campaign for Flying Machine and we’re not surprised to hear that the ads are already drawing flak from “women’s rights activists”. We find these tongue-in-cheek ads brilliant and twisted, and we’re sure a lot of young men and women across India are loving them as well.
Ultimately, the campaign is about jeans made of stretch denim that flatter your body and they speak to chic Indian girls who’ve got attitude, don’t have perfect bodies, and don’t care about exes, fake friends and the rest of the world.
Since decades, denim brands have been courting controversy with their advertising, from Brooke Shields’ famous “Nothing comes between me and my Calvins” to Diesel’s “Be Stupid” that was banned in the UK.
Despite the criticism they get, jeans companies want to do it again and again. After all, you can’t always sell a universal wardrobe staple with boring advertisements, can you?
What do you think about Flying Machine’s new “a**tastic” campaign—is it too good or just titillating?
Remember fashion designer (but more of a choreographer) Rohit Verma on Bigg Boss season 3? The super emo guy who cried and danced and was forced to keep mum? Here he is in two different umm… looks:
We’ve just learnt that Rohit Verma will soon have his own TV show called Style Strip on Zoom TV. From the promo, it seems like Rohit will be playing fashion police and tearing people’s sartorial choices apart. While we don’t have much to say about Rohit’s own styling after seeing the promo, we’re hoping the show is b****y and nasty. Let the claws come out, RV!
We only hope Rohit is as entertaining on Style Strip as he was on Bigg Boss 3 (wink, wink!).
Take a look at the promo:
Style Strip starts Aug 9, 6 pm on Zoom TV.
Fastrack’s banned ad: not suitable for TV viewing
A teenaged girl (face not shown) gyrates to thumping music and does a striptease of sorts as she takes off her bra (with her tee still on). IT’s OFF! The bra, and 20% on watches and sunglasses at Fastrack.
So what if the ad is banned on TV? The Fastrack folks have been only too happy to put it online and we’re sure thousands of pimply-faced teen boys are even happier. Racy stuff, we say, but very clever and gutsy advertising.
What do you think about the banned Fastrack TV commercial?
