WANTED: Fashion designer
Must-have qualities: Should be famous
Design experience required: Nil
Since Indian celebrities have peddled everything from cars to rice to fairness creams, it’s time for some fashion endorsements. Fashion brands (Indian and otherwise) recently began begun following the global trend of getting celebrities to design fashion clothing and accessories. Internationally, a number of celebrities have their own fashion and fragrance lines like Jennifer Lopez, Paris Hilton, Beyonce… you get the drift, but closer home, times are a-changing now.
These celebrities dress fashionably and have a great sense of style (or a great team of stylists). Here are some Bollywood celebrities who have created their own clothing lines for well-known fashion brands. Design experience: not required!
Gauri Khan for Satya Paul
The most recent entry in this field, the star wife turned fashionista turned interior designer is now trying her hand at fashion. Gauri Khan is creating her signature line of clothing and accessories for Satya Paul called “A Tropical Wonder”. Expect abstract art and digital prints on casual and occasional wear separates like sheer tunics, flowing kaftans, shift dresses and saris.
What: Saris, tunics, kaftans
Where: Available at Satya Paul stores
Alia Bhatt for Jabong.com
This young actor is barely a few movies old, but she got her own fashion line last year. Alia Bhatt for Jabong.com is affordable, fashionable and trendy though there are some outrageous pieces- like the metallic jeggings and two-coloured denim.
What: Tops, dresses and jeans for women
Where: Available at Jabong.com.
Karan Johar for Vero Moda
Being fashion designer is just one of Karan Johar’s various facets. This super-talented man turned designer for the chic high street brand Vero Moda with the Marquee Limited Edition collection. The collection had stylish dresses and separates, and I especially liked the party pieces (bought a cowl neck sequined top!). The clothes all had a rich feel and were packed in special shopping bags for that luxe touch.
What: Dresses, tops, jackets, skirts for women
Where: Available at select Vero Moda stores (may be sold out)
Deepika Padukone for Van Heusen
I always thought of Van Heusen as a men’s formal wear brand, till Deepika Padukone came along. In 2014, she designed two Limited Edition collections for the brand, comprising mostly formal and evening dresses with some smart separates.
What: Formal dresses
Where: Available at select Van Heusen stores (may be sold out)
Bipasha Basu for The Trunk Label
This online fashion accessories brand is “curated” by Bipasha Basu. With plenty of options and extremely affordable pieces, any girl would want to shop here!
What: Bags, shoes, jewellery
Where: Available at The Trunk Label