For Autumn Winter 2012, the Van Heusen man travels across the world through his fashion choices. He takes his pick from Milan’s creative sensibility, Costa Brava’s party spirit and New York’s work ethic.
So how and where does the Van Heusen man fit into the Indian man’s fashion aspirations?
Can the Indian man mix dusty pinks with steel greys like the well-styled Milan man? Not really. Does he have the charisma to carry off evening wear with engineering patterns, and matt and sheen contrasts? To some extent, maybe. And what about the no-nonsense New Yorker’s sharp and minimalistic look? Hmmm… unlikely.
Yet- I think the Indian guy is ready to learn. India’s the land of travellers (ask the travel agencies) and armchair travelers, and the man in the cubicle is enjoying the new Mad Men season, looking forward to James Bond in Skyfall, buffing up at the local gym, and dreaming of a holiday in France with a special someone. Why then should he not relish and adopt sophisticated global fashion?
Yes, Indian men are gearing up for international fashion. Hopefully retaining their local styles.
This post is the first in a series discussing the AW 12 campaigns/ collections of various fashion brands.