Amazon.com’s Junglee is here! I was quite excited to know Amazon.com had finally made a foray into India so I’ve spent good amount of time over the past few days on the website.
Junglee.com’s got over 1.2 crore products to choose from with over 14,000 brands selling books to electronics to clothes to garden furniture. But of course, I’m more interested in the fashion. 🙂
Brands, brands, brands
On the fashion front at Junglee, there’s not-so-good news- the fashion choices on the website are still limited.
While there are quite a few big fashion and accessories brands on their seller list, Junglee still has a long way to go to make a mark. Especially if you compare it with amazon.com and amazon.co.uk’s brands- they’ve got some really cool brands like Mango, Desigual, Diesel, Gas and Esprit, among others.
Currently, the fashion (clothes and accessories) brands on Junglee.com include Label by Ritu Kumar, Satya Paul, Fab India, Hidesign, Gitanjali, Bata, Puma and a handful of others.
Facing the fashion competition
Junglee will have to face competition from the fashion and flash sales websites that have been around for a while (Fashion and You, 99 Labels, Myntra) along with the more recent launches (Freecultr, BeStylish.com).
I would love to see Junglee’s fashion section acquire a strong local flavour with focus on Indian brands and designers like Latin Quarters, Wills Lifestyle, Metro, AND, Seven East… you get the drift. Junglee could even seek to carve out a niche in this area as a supporter and an online store for several Indian brands.
Some cool international brands would be fun too! It would be good to see top brands on Amazon during the season throughout the year, instead of just seeing old maal on flash sales sites.
In terms of user experience, the website is easy to navigate, clutter-free and has a good range of filters—like price, colours, sellers and brand.
Waiting to grow
Of course, it’s still the early stages for the site and for Amazon in India (someone told me Amazon has big plans for India and Junglee is only a beachhead for them). I assume the folks at Junglee will be working hard to expand their fashion brand base… fingers crossed!
What do you think of Junglee.com?