Now here’s a fresh approach to Indian fashion advertising. Westside (the Tata-owned department store) has just launched a brand new campaign featuring Giselle Monteiro. You know Giselle— she’s the gorgeous Brazilian lass who made her debut in Love Aaj Kal opposite Saif Ali Khan.
(From Westside website)
In Westside’s new TV commercial, Giselle Monteiro plays multiple roles as she walks on the streets of Prague, dressed in different looks. So you see her as boho chic, androgynous, flower girl and smart city girl. As old men and teens swoon over Giselle, the gals all drive off together. And then we know it’s just one girl with an enviable wardrobe and lots of options to choose from.
The whole vibe is fun and flirty, while the music is Indian retro. 🙂 Here’s the ad:
After watching it once, we wanted to watch it again! While we’re not big fans of Westside’s western clothing options for women, maybe it’s time to pay another visit to the nearest store for a look.
What say, ladies? Do you like the fashion collection at Westside?