Bollywood Fashion: Shahrukh Khan wears Superdry in Jab Tak Hai Jaan

Bollywood Fashion: Shahrukh Khan wears Superdry in Jab Tak Hai Jaan

If you’re in India (or an Indian living abroad), you’ve already seen the Jab Tak Hai Jaan promos including the Rabbi song Challa. In the video, Shahrukh Khan wanders the streets of London strumming a guitar and looking quite cool.

SRK in Superdry- Jab Tak Hai Jaan

(Picture courtesy: Yashraj Films)

That vest is a Superdry jacket, closely resembling the Academy Vest from the current collection.

Superdry Academy Vest

(Picture courtesy: Superdry)

Since the song from Jab Tak Hai Jaan was shot several months ago, the vest would most likely be from an earlier season, but the brand’s design elements have been carried forward to the current season. (This vest could be a core product from their range).

In a wonderful coincidence, Superdry is opening its first store in India today, at Palladium (Lower Parel), Mumbai. Brought to India by Reliance Brands, the Superdry store will offer t-shirts, jeans, sweaters, joggers, shirts, rugby shirts, polo shirts, bags, and accessories for both men and women from the AW12 collection.

Whether the song was carefully planned to release around the Superdry launch in India, or is just a coincidence I haven’t figured out yet. Either ways, it’s great news for the brand. After all, Shahrukh Khan sporting a  brand prominently in a much-anticipated movie is good awesome publicity. What do you think?

Bollywood Fashion: Favourite looks from Yash Chopra films

Bollywood Fashion: Favourite looks from Yash Chopra films

Yash Chopra (RIP) made the biggest blockbusters over the past five decades, writing unforgettable dialogues, creating iconic characters and teaching us how to fall in love and how to avenge.

And somehow, his films re-wrote fashion too, sparking new trends, keeping women and their darzis quite busy. Here are my favourite looks from films directed by Yash Chopra.

Chandni

A rainy day. A girl in love, looking sensual in a chiffon sari (never mind the weather). This sari later evolved into a shaded one, worn with sleeveless blouses on the snow-clad Swiss Alps.

Sridevi in Chandni

(Picture courtesy: Yashraj Films)

Silsila

Rekha’s flowing hair, dark maroon lips, soulful thickly lined eyes– mesmerizing even today!

Rekha in Silsila

Deewar and Trishul

There were some serious business suits in Yash Chopra’s gripping dramas, comprising Sanjeev Kumar’s waistcoats in Trishul and Amitabh Bachchan’s bell bottoms in Deewar and Trishul. Fine tailoring, power dressing redefined!

Trishul

Veer Zaara

Manish Malhotra’s chikankari work gained popularity with Preity Zinta’s coloured dupattas and semi-patialas. Soon after the movie’s release, every cloth market in India had its own collection of “Veer Zaara suits”.

Veer Zaara

(Picture courtesy: Yashraj Films)

Dil to Pagal Hai

Skinny Karisma Kapoor wore hot shorts and sparked the superfit craze among women so they could flaunt their legs and abs. Madhuri Dixits’s sheer long kurtas worn over short choli-style blouses drove thousands of women to their tailors. (I was too young at the time, but I wanted to dress like Madhuri too!). Now that I’m grown up, I want to wear chiffon saris instead. (Check out the song in the video after the jump- you’ll know what I’m talking about).

dil to pagal hai

(Picture courtesy: Yashraj Films)