Chic 2012: Brands that created buzz

Chic 2012: Brands that created buzz

New Movers

Formal wear suddenly became important with the launch of Kenneth Cole and Thomas Pink. I’m especially excited about the Kenneth Cole though the Indian tax-laden prices could stretch anyone’s wallet.

Kenneth Cole store

Thomas Pink store

WonderBra lifted Indian women’s hopes (pun intended) by making their debut on, while Furla’s accessories made for a colourful display at their Palladium store.

Wonderbra on zivame

Superdry got the best launch publicity ever with Shahrukh Khan wearing a Superdry vest in Challa from Jab Tak Hai Jaan.

SRK in Superdry- Jab Tak Hai Jaan - Copy

And Sephora’s first store in India was the best Christmas gift ever! Can’t wait for it to come to Mumbai, even though a friend has promised to bring me some goodies from the Delhi flagship at Select Citywalk this week. Fingers crossed.

Coming soon

Lipsy for party dresses and red carpet gowns; Stuart Weitzman for pricey men’s and women’s accessories; Dune for footwear and accessories that are a bit more affordable.


With Indian law now allowing 100% FDI in single-brand retail, we can expect many more brands like Topshop and H&M to consider setting up shop on Indian soil.

Almost disappeared

Esprit called off their deal with Madura, so the brand’s flagship stores in India are already shutting down. Miss Sixty is nowhere to be seen either—any idea if the Italian brand’s around at all?

This is the second in a series of posts rounding up the Indian fashion scene in 2012.