Chic Preview: Lacoste Spring / Summer 2013

Chic Preview: Lacoste Spring / Summer 2013

What to Expect- Humour and Sports

Remember the jogging suits from the 1980s? I owned a couple of them, and this season they’re getting a 21st century update with a touch of humour, thanks to Lacoste Creative Director Felipe Oliveira Baptista has updated the brand’s eighties’ jogging suits.

Lacoste SS 13  Lacoste SS 13

So where’s the humour? For starters, you can’t miss the fanny packs he’s added (quite tongue-in-cheek), and the matchy-matchy shirts and pants (thankfully not the oversized fits).

Then there’s the capsule collection of polo shirts for men and women that will feature the brand’s iconic elements like tennis balls, rackets and courts—all very Wimbledon-y! You’d wish you played tennis…

The element of fun

There’s a little bit of fun in the entire collection, like the graphic and geometric prints in yellow, orange and other spring colours; and mixing of navy, red, electric blue and dark orange with lighter tones for contrasts.

Lacoste SS 13 look

The soothing look

Spring/ Summer 2013 is largely about neons and bright colours, so the Lacoste idea of pure white separates with pearly greys, pale yellows and light blues would be a sight for seeing-too-much-bright eyes. And the easy silhouettes indicate comfortable luxury that will hopefully make our summer a more relaxed one.