I am a multi-tasker by choice. I’m part of a marketing team by day, and full-time fashion blogger at night. For both jobs, I am constantly looking out for new ideas, exploring new avenues, dreaming of new content….
Both jobs require me to communicate important messages to the right people while making sure my work looks appealing. There are several things that need to look great when I work on something for office or the blog — numbers in black Arial from monthly reports, boring press releases, and seemingly-disconnected fashion pictures.
No one really wants to read rows of numbers on a sheet or images that mean nothing. There has to be a connection somewhere- maybe even some sort of story, right? And that’s why I try to brainstorm– to make sense of what I need to write as a report or blog post. I may need to sell an idea to the team at work, or hot trends to my blog readers.
So how does that happen? I read everything I have- again and again till I can figure out a “story”, with a specific purpose. This could be anything- from convincing my boss on a new SOP we should make, or making readers think they’d look great in this colour or that print.
Once the purpose is clear, everything falls into place! The boring numbers get transformed into simple categories, arranged in neat columns demarcated by colours and type of information. The press releases are completely re-written, and the drab documents get a new look with a theme and an eye-catching layout.
Embellishments, colours and fabrics suddenly appear in a different light– making for a hot trend! A collection of pictures becomes a slide show or gallery. For quarterly and monthly reviews, the right pictures are selected and re-arranged, while mostly meaningless data shows insight into the business. With each slide, blog post, chart, or even a spreadsheet formula that I work on, I aim to make a lasting impact, and make it fun, reader-friendly and as creative as possible. The standard “templates” for work or blogging are certainly not for me.
Yes, transforming the terribly mundane to the creatively exciting is part of my daily life, and I’m loving it. And that’s why I’m as beautiful as my work. Are you?