The fabric you need to wear this summer- Liva

I have a whole list of summer clothing pet peeves- no denim, no clingy clothing, no itchy fabrics for me please. Of course, this doesn’t leave me with too many fashionable choices for summer.

Hopefully, this summer will be better because I’ve discovered a new age fabric that will make my summer (and other seasons) easier. This new age fabric is called Liva, made with natural fibres and developed by Birla Cellulose.

Fit for ‘Queen’

Liva’s ambassador is the talented actor Kangana Ranaut who wore this statement-making outfit at a Liva fashion show last week.

Kangana Ranaut for LIVA

Oh, Liva!

The fabric has got sheen, feels cool and soft against my skin, and is super comfy. Thanks to Liva’s fluidity, clothes won’t stick or cling to my body, nor make me feel warmer than it is. Luckily, several brands are already using Liva, and I got a closer look at the clothes.

Liva clothes

No more boxy looks! No more discomfort!

So what’s common among these dresses, kurtas and tees? For starters, they fall well, so no more weird fits or square shapes. And they’ve got a nice sheen that adds a luxe touch to any look.

Liva is being used by several fashion brands such as Van Heusen, Global Desi and 109 F (among others) and all Liva garments would be specially tagged so you can identify them while shopping.

Printed tops with Liva

Van Heusen dresses with Liva

New designs

Moving from high street to high fashion, fashion designers are already using Liva in their collections. Last week designers Anita Dongre, James Ferreira, Puja Nayyar, Sohum Dave and Narendra Kumar presented capsule collections made entirely of Liva. Their looks varied from easy flow to complex drapes, bold colours to vibrant prints. And the clothes? Tops, tees, tunics, kurtas, saris, pants… you name it, and it can be made with Liva.

Liva fashion show collage

If LIVA has you intrigued then please do get in touch with Media Moments for further details!