Chic News: Junglee is here, brings limited fashion choices

Amazon.com’s Junglee is here! I was quite excited to know Amazon.com had finally made a foray into India so I’ve spent good amount of time over the past few days on the website.

junglee-logo

Junglee.com’s got over 1.2 crore products to choose from with over 14,000 brands selling books to electronics to clothes to garden furniture. But of course, I’m more interested in the fashion. 🙂

Brands, brands, brands

On the fashion front at Junglee, there’s not-so-good news- the fashion choices on the website are still limited.

Junglee-clothing

While there are quite a few big fashion and accessories brands on their seller list, Junglee still has a long way to go to make a mark. Especially if you compare it with amazon.com and amazon.co.uk’s brands- they’ve got some really cool brands like Mango, Desigual, Diesel, Gas and Esprit, among others.

Currently, the fashion (clothes and accessories) brands on Junglee.com include Label by Ritu Kumar, Satya Paul, Fab India, Hidesign, Gitanjali, Bata, Puma and a handful of others.

Facing the fashion competition

Junglee will have to face competition from the fashion and flash sales websites that have been around for a while (Fashion and You, 99 Labels, Myntra) along with the more recent launches (Freecultr, BeStylish.com).

I would love to see Junglee’s fashion section acquire a strong local flavour with focus on Indian brands and designers like Latin Quarters, Wills Lifestyle, Metro, AND, Seven East… you get the drift. Junglee could even seek to carve out a niche in this area as a supporter and an online store for several Indian brands.

Some cool international brands would be fun too! It would be good to see top brands on Amazon during the season throughout the year, instead of just seeing old maal on flash sales sites.

In terms of user experience, the website is easy to navigate, clutter-free and has a good range of filters—like price, colours, sellers and brand.

Junglee-clothing-filters

Waiting to grow

Of course, it’s still the early stages for the site and for Amazon in India (someone told me Amazon has big plans for India and Junglee is only a beachhead for them). I assume the folks at Junglee will be working hard to expand their fashion brand base… fingers crossed!

What do you think of Junglee.com?

WIFW A/W 2011: Top Day 2 trends

Here’s a quick recap of the leading trends seen on the ramps of Day 2 of Wills Lifestyle India Fashion Week Autumn/Winter 2011.

Prints

Prints were seen across a number of shows, but Rahul Singh’s prints predominantly sea blue and white prints were our favourite. We also liked Charu Parashar’s circular  and abstract prints that were shaded grey to black.

Below: Rahul Singh, Charu Parashar

Rahul Singh at WIFW A/W 2011 Charu Parashar at WIFW A/W 2011

Natural inspirations

While Payal Jain sought inspirations from the five elements of nature with different colour and print stories for each element, Joy Mitra mixed earthy tones like black and brown with maroons, indigos and sap green.

Below: Payal Jain, Joy Mitra

Payal Jain at WIFW A/W 2011 Joy Mitra at WIFW A/W 2011

Embellishments and detailing

We flipped for Zurhke’s thread and laser-cut felt floral embroidery on kaftans, jackets and kurtas. Jaya Rathore used handcrafted Spanish lace in her line along with cross stitched motifs and threadwork on fine fabrics.

Below: Zurhke by Rajdeep Ranawat and Naresh Chauhan, Jaya Rathore

Zurhke at WIFW A/W 2011 Jaya Rathore at WIFW A/W 2011

International influences

Jaya Rathore brought Spain on the ramp (picture above), while Ashima-Leena’s collection had a strong tribal and gypsy influence. Kavita Bhartia’s line had a Victorian and gothic feel.

Below: Ashima-Leena, Kavita Bhartia

Ashima-Leena at WIFW A/W 2011 Kavita Bhartia at WIFW A/W 2011

Layering

Layering is a key element of winter dressing, and several Day 2 designers used some form of layering to style their models. At Label by Ritu Kumar, asymmetric layering was seen with models wore shorter jackets over longer kurtas and vice versa. At Saaj by Ankita tulle was used to create interesting layers.

Below: Label by Ritu Kumar, Saaj by Ankita

Label by Ritu Kumar at WIFW A/W 2011 Saaj by Ankita at WIFW A/W 2011

WIFW: 141 fashion designers? We explain!

Wills Lifestyle India Fashion Week Autumn/ Winter 2011 kicks off on April 6, and the designer list has been announced. A whopping 141 designers will showcase their collections at the Delhi event.

image001Now 141 designers is an amazing number, right? So we poked around a bit and discovered some interesting nuggets, that explain the numbers better:

Out of a total of 141 designers, 77 will have ramp shows. Fifteen of them are Hi 5 designers  (upcoming designers making their runway debut).

The remaining (that means 64 designers) will only display their collections in the stalls. That’s an area like an exhibition hall where you can check out the clothes and accessories, and even meet the designers. You can usually find buyers and journalists and other general visitors in this area during fashion week.

What we find most interesting is the list of designers who only have stalls. These include big names by Rohit Bal, Malini Ramani, Gauri & Nainika, Amit GT, Nachiket Barve, Prashant Verma, Ranna Gill, Rina Dhaka, Vineet Bahl and Wendell Rodricks. Wendell Rodricks WIFW

We wondered what such big names are doing off the ramp. It’s possible these well-established designers feel they don’t need ramp shows to get attention. Perhaps they’d rather focus on getting their clothes right, rather than dealing with the chaos and costs of a ramp show. Or maybe they feel ramp shows are just not worth the expense?

What do you think?

PS: Some of the recognisable names showcasing their collections on the ramp: Abraham & Thakore, am:pm by Ankur & Priyanka Modi, Gaurav Gupta, Geisha Designs by Paras & Shalini, James Ferreira, Label – Ritu Kumar, My Village by Rimzim Dadu, Namrata Joshipura, Neeru Kumar, Niki Mahajan, Pero by Aneeth Arora, Rahul Mishra, Rahul Reddy, Tarun Tahiliani, Sabyasachi Mukherjee.

WIFW: 141 fashion designers? We explain!

Wills Lifestyle India Fashion Week Autumn/ Winter 2011 kicks off on April 6, and the designer list has been announced. A whopping 141 designers will showcase their collections at the Delhi event.

image001Now 141 designers is an amazing number, right? So we poked around a bit and discovered some interesting nuggets, that explain the numbers better:

Out of a total of 141 designers, 77 will have ramp shows. Fifteen of them are Hi 5 designers  (upcoming designers making their runway debut).

The remaining (that means 64 designers) will only display their collections in the stalls. That’s an area like an exhibition hall where you can check out the clothes and accessories, and even meet the designers. You can usually find buyers and journalists and other general visitors in this area during fashion week.

What we find most interesting is the list of designers who only have stalls. These include big names by Rohit Bal, Malini Ramani, Gauri & Nainika, Amit GT, Nachiket Barve, Prashant Verma, Ranna Gill, Rina Dhaka, Vineet Bahl and Wendell Rodricks. Wendell Rodricks WIFW

We wondered what such big names are doing off the ramp. It’s possible these well-established designers feel they don’t need ramp shows to get attention. Perhaps they’d rather focus on getting their clothes right, rather than dealing with the chaos and costs of a ramp show. Or maybe they feel ramp shows are just not worth the expense?

What do you think?

PS: Some of the recognisable names showcasing their collections on the ramp: Abraham & Thakore, am:pm by Ankur & Priyanka Modi, Gaurav Gupta, Geisha Designs by Paras & Shalini, James Ferreira, Label – Ritu Kumar, My Village by Rimzim Dadu, Namrata Joshipura, Neeru Kumar, Niki Mahajan, Pero by Aneeth Arora, Rahul Mishra, Rahul Reddy, Tarun Tahiliani, Sabyasachi Mukherjee.

LFW: Ritu Kumar’s got stars in her eyes

Veteran Indian designer Ritu Kumar began her post-show press conference with a sweet smile and the words, “I know this collection has come as a surprise, but it’s not a transformation. Rather, it’s a reflection of India moving to a fairly different silhouette from when I started a few decades ago.”

Indeed! I half-expected to see kurtis, cotton blouses and churidar kurtas at LABEL by Ritu Kumar. What I did not expect was a collection of predominantly evening wear.

Called Summer Constellations, Ritu’s son Amrish Kumar (Creative Director) gave a modern twist to the highly-favoured Indian textiles, using them with modern silhouettes and drapes.

The dresses and gowns alluded to the night sky, with a hint of shimmer and twinkle. Using easy-to-wear fabrics like slinky knits and georgettes, even as the makeup and hair styles reminded me of the 1930s. The colour palette was mostly navy blues and blacks, though there were warm reds and oranges in her prints.

 RITUKUMAR-LABEL     Ritu Kumar Label LFW

Some of the surprises in her  collection: short jackets, asymmetric tunics, and experimenting with a jumpsuit and head gear! Even though the collection was not spectacular, it spoke about the Indian fashion consumer—young, demanding, seeking something wearable, fun, trendy and affordable. That’s LABEL in a nutshell.

Model in Ritu Kumar LFW

A new aesthetic has emerged, not for the Indian fashion follower, but for Ritu Kumar’s LABEL. I’d like to know what the girl next door thinks of it.

Would you buy these clothes? Tell us!