Bollywood Fashion: When celebs turn designers

WANTED: Fashion designer

Must-have qualities: Should be famous

Design experience required: Nil

Since Indian celebrities have peddled everything from cars to rice to fairness creams, it’s time for some fashion endorsements. Fashion brands (Indian and otherwise) recently began begun following the global trend of getting celebrities to design fashion clothing and accessories. Internationally, a number of celebrities have their own fashion and fragrance lines like Jennifer Lopez, Paris Hilton, Beyonce… you get the drift, but closer home, times are a-changing now.

These celebrities dress fashionably and have a great sense of style (or a great team of stylists). Here are some Bollywood celebrities who have created their own clothing lines for well-known fashion brands. Design experience: not required!

Gauri Khan for Satya Paul

The most recent entry in this field, the star wife turned fashionista turned interior designer is now trying her hand at fashion. Gauri Khan is creating her signature line of clothing and accessories for Satya Paul called “A Tropical Wonder”. Expect abstract art and digital prints on casual and occasional wear separates like sheer tunics, flowing kaftans, shift dresses and saris.

Gauri Khan-Satya Paul

What: Saris, tunics, kaftans

Where: Available at Satya Paul stores

Alia Bhatt for Jabong.com

This young actor is barely a few movies old, but she got her own fashion line last year. Alia Bhatt for Jabong.com is affordable, fashionable and trendy though there are some outrageous pieces- like the metallic jeggings and two-coloured denim.

ALia-Bhatt-Jabong

What: Tops, dresses and jeans for women

Where: Available at Jabong.com.

Karan Johar for Vero Moda

Being fashion designer is just one of Karan Johar’s various facets. This super-talented man turned designer for the chic high street brand Vero Moda with the Marquee Limited Edition collection. The collection had stylish dresses and separates, and I especially liked the party pieces (bought a cowl neck sequined top!). The clothes all had a rich feel and were packed in special shopping bags for that luxe touch.

VERO MODA MARQUEE by Karan Johar

What: Dresses, tops, jackets, skirts for women

Where: Available at select Vero Moda stores (may be sold out)

Deepika Padukone for Van Heusen

I always thought of Van Heusen as a men’s formal wear brand, till Deepika Padukone came along. In 2014, she designed two Limited Edition collections for the brand, comprising mostly formal and evening dresses with some smart separates.

Deepika Padukone Van Heusen

What: Formal dresses

Where: Available at select Van Heusen stores (may be sold out)

Bipasha Basu for The Trunk Label

This online fashion accessories brand is “curated” by Bipasha Basu. With plenty of options and extremely affordable pieces, any girl would want to shop here!

Bipasha Basu-The Trunk Label

What: Bags, shoes, jewellery

Where: Available at The Trunk Label