Aishwarya escapes press in Longines TV ad

Aishwarya Rai Bachchan is known to be a very private person, and she played this role just right in the recent Longines DolceVita television ad, also starring British actor Kate Winslet and Taiwanese actor Chi Ling Lin.

Shot in Rome, it’s a truly international ad, with brand ambassadors of three very different backgrounds (and markets) brought together to endorse the DolceVita line of Longines watches.

This line of watches is inspired by the Italian life and the Italians’ refined sense of style. (Dolce Vita literally means ‘the sweet life’), which could explain the choice of location for this TV ad.

In the advertisement, Aishwarya Rai Bachchan and Kate Winslet are wearing black dresses in classic silhouettes, while Chi Ling Lin has worn a beige dress. The three women try to escape the paparazzi separately to later meet in the town for a girls’ day out.

Interesting point to note: Aishwarya Rai Bachchan has the most screen time in this 35-second TV spot (or maybe the ad had different scripts for different audiences, though that’s quite unlikely). Which means they’ve got big plans for India. Hmm… (Though Aishwarya Rai Bachchan has been Longines ambassador for a while now, this kind of TV spot, with international stars, is among the first for Aishwarya since she joined Longines.)

Here’s the advertisement. Tell us what you think of Aishwarya Rai Bachchan and the other ladies. Does it do justice to Academy Award winner Kate Winslet’s star status? And does Aishwarya Rai Bachchan embody the Longines woman?

5 things that ruined the IPL experience

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Cricketainment (noun): A combination of cricket and entertainment.

Example: The IPL is to cricketainment what Burberry is to trench coats.

As a culture blog, we just had to know what the most overused concept this summer was. So we ventured out for a Mumbai Indians match to get a first-hand experience of cricketainment and the IPL.

And oh, what a pleasant surprise it was! It was organised well (we guess it’s to do with the foreign management), there was food aplenty, and the fans were cooperative. Sadly, there were a few things that threatened to ruin our IPL experience (and these need to disappear ASAP):

  1. Too much music: Team song played after every four or six, and between overs. How on earth do the players stay focussed? (No wonder some of the good players are out of form in the IPL!). And there was also some recent trashy hits that made us cringe.
  2. A very irritating emcee talked before and during the match. Between overs, he’d shout out, “Mummmmbaaaaaaaaaaiiiiiiiiii!” And the shrill “horn” that suddenly rings out—URGHH!
  3. EVERYTHING is sponsored—from the timeout to a sixer.  Not so sure about the match results though (ahem).
  4. Cheerleaders were boring (and looked bored).
  5. Parties and after parties? Sorry, is this cricket season or Oscars season?

Nevertheless, we came home a happy bunch, and not just because our team won. It wasn’t the loud music, the cheerleaders or even the thrill of being part of the crowd. It was a good game of cricket. And that’s what we want. Nothing more, nothing less.

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