Chic 2012: Brands that created buzz

Chic 2012: Brands that created buzz

New Movers

Formal wear suddenly became important with the launch of Kenneth Cole and Thomas Pink. I’m especially excited about the Kenneth Cole though the Indian tax-laden prices could stretch anyone’s wallet.

Kenneth Cole store

Thomas Pink store

WonderBra lifted Indian women’s hopes (pun intended) by making their debut on Zivame.com, while Furla’s accessories made for a colourful display at their Palladium store.

Wonderbra on zivame

Superdry got the best launch publicity ever with Shahrukh Khan wearing a Superdry vest in Challa from Jab Tak Hai Jaan.

SRK in Superdry- Jab Tak Hai Jaan - Copy

And Sephora’s first store in India was the best Christmas gift ever! Can’t wait for it to come to Mumbai, even though a friend has promised to bring me some goodies from the Delhi flagship at Select Citywalk this week. Fingers crossed.

Coming soon

Lipsy for party dresses and red carpet gowns; Stuart Weitzman for pricey men’s and women’s accessories; Dune for footwear and accessories that are a bit more affordable.

Lipsy

With Indian law now allowing 100% FDI in single-brand retail, we can expect many more brands like Topshop and H&M to consider setting up shop on Indian soil.

Almost disappeared

Esprit called off their deal with Madura, so the brand’s flagship stores in India are already shutting down. Miss Sixty is nowhere to be seen either—any idea if the Italian brand’s around at all?

This is the second in a series of posts rounding up the Indian fashion scene in 2012.

Chic Launches: British fashion invasion with Lipsy, Dune, Hackett London

Chic Launches: British fashion invasion with Lipsy, Dune, Hackett London

This week there have been three big announcements in Indian fashion retail. Three new brands are joining the great Indian retail bandwagon with local partners, and all three are British.

Here’s the dope on all three brands:

Lipsy

Lipsy, a London-based brand for fun-loving young women and part of the Next Group, will enter the country with Brand Marketing India.

Lipsy VIP Sequin Bust Dress

In three words: Affordable, eclectic, glamourous.

Save up for: The “VIP” range (for red carpet looks), trendy dresses and cute blouses.

How much: Dresses start from GBP 35 (approximately Rs 3100) and can go up to GBP 175 for VIP dresses (approximately Rs 15,500).

First store expected: By early to mid-2013

Dune

Dune is the flagship brand of the Dune Group, and offers distinctive fashion footwear and accessories for women and men. Dune has joined hands with Reliance Brands for their India foray.

AW12 Dune

In three words: High on design.

Save up for: Comfy heel sizes (for women), cool brogues (for men) and awesome boots (for both).

How much: Rs 4500 to Rs 12, 000 for a pair of shoes.

First store expected: Spring/ Summer 2013 (February or March 2013)

Hackett London

Hackett London is a true-blue British formal brand for men. In India, Hackett London has entered into a joint venture agreement with Aditya Birla Group’s Madura Fashion & Lifestyle.

Hackett London AW12 look

In three words: Sophisticated British luxury.

Save up for: Sharp and stylish formal shirts, jackets and suits.

How much: Rs 8,000 for a formal shirt, Rs 50,000 upward for a suit.

First store expected: This month at Emporio Mall, New Delhi and UB City, Bengaluru.