Aishwarya escapes press in Longines TV ad

Aishwarya Rai Bachchan is known to be a very private person, and she played this role just right in the recent Longines DolceVita television ad, also starring British actor Kate Winslet and Taiwanese actor Chi Ling Lin.

Shot in Rome, it’s a truly international ad, with brand ambassadors of three very different backgrounds (and markets) brought together to endorse the DolceVita line of Longines watches.

This line of watches is inspired by the Italian life and the Italians’ refined sense of style. (Dolce Vita literally means ‘the sweet life’), which could explain the choice of location for this TV ad.

In the advertisement, Aishwarya Rai Bachchan and Kate Winslet are wearing black dresses in classic silhouettes, while Chi Ling Lin has worn a beige dress. The three women try to escape the paparazzi separately to later meet in the town for a girls’ day out.

Interesting point to note: Aishwarya Rai Bachchan has the most screen time in this 35-second TV spot (or maybe the ad had different scripts for different audiences, though that’s quite unlikely). Which means they’ve got big plans for India. Hmm… (Though Aishwarya Rai Bachchan has been Longines ambassador for a while now, this kind of TV spot, with international stars, is among the first for Aishwarya since she joined Longines.)

Here’s the advertisement. Tell us what you think of Aishwarya Rai Bachchan and the other ladies. Does it do justice to Academy Award winner Kate Winslet’s star status? And does Aishwarya Rai Bachchan embody the Longines woman?

Bollywood Fashion: Anushka Sharma loves scarves in BBB

If you’ve seen the Band Baaja Baaraat promos, you’ve seen Anushka Sharma as the Dilli kudi. As an ordinary Delhi girl, Anushka Sharma’s look is neither glam nor fab, but very girl-next-door.

Wearing mostly cotton kurtis, kurtas, tees and shirts with straight and skinny jeans, Anushka Sharma is comfortable playing a goal-oriented, organised and smart young woman. But costume designer Niharika Khan has given Anushka’s Band Baaja Baarat plain-Jane wardrobe a stylish twist with a plethora of scarves and dupattas. These complement Anushka Sharma’s clothes and define her character’s (Shruti) style statement.

Anushka Sharma Band Baaja Baaraat Anushka Sharma in Band Baaja  Baaraat

What we’ve spotted already are plain crushed dupattas with kurtis, and printed stoles with tshirts and shirts. In one scene, Anushka has casually draped a shawl over a green kurti and jeans.

Niharika Khan has carefully contrasted colours and clashed colours, and selected prints that are easy to carry off and what a typical Delhi girl would opt for. She’s ensured that Shruti’s clothes are relatable, and, more importantly, accessible to every young woman across the country.

Of course, there’s no ground-breaking fashion to be seen in Band Baaja Baaraat (at least in the promos), especially since Shruti wouldn’t be the type to experiment with fashion. But hey, we wouldn’t be surprised to see girls flaunting their scarves over the next few weeks. I’d be one of them. 🙂

PS: Also check out Anushka Sharma’s patiala salwar in a song from Band Baaja Baaraat. These have been around on-screen and off-screen for a while now, and seem to rise and decline in popularity every couple months.

Anushka Sharma Band Baaja Baaraat

What do you think of Anushka Sharma’s clothes from the promos of Band Baaja Baaraat?

Katrina’s Bollywood fashion jhatka: Is it a sari or a skirt?

While Sheela ki Jawani (aka Sheila ki Jawani) rocks the charts, Katrina Kaif seems to be rocking on the Bollywood fashion front with a confusing outfit in the chartbusting song from Tees Maar Khan. So what on earth is that pink thing? Is it a sari, is it a skirt, or is it a cutoff lehenga?

Katrina kaif half sari in Sheela ki Jawani

It’s none of them, folks. It’s what the fashion world is calling a half-sari. What it comprises: a knee-length underskirt/ petticoat (or whatever fancy-shmancy name you want to give it), and a “sari” that’s not the sari’s length, but shorter and not even the same width as the traditional sari. It looks like something’s missing. Length, fabric…and a wearable garment.

We asked some people about their opinion on the half-sari concept. Some of the spontaneous reactions:

“It’s neither this nor that! Awful!”

“It would look stupid off-screen.”

“I wouldn’t want to wear that, but it might just become a hot trend.”

It’s worth noting that Tees Maar Khan costume designer is Aki Narula, and not Manish Malhotra, which is a refreshing change.

Meanwhile Katrina Kaif rocks another look in Sheela ki Jawani: loose white shirt with black shorts, very similar to what Veena Malik wore on Bigg Boss the other day.

Katrina in Sheela ki Jawani

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