Bollywood Fashion: When celebs turn designers

WANTED: Fashion designer

Must-have qualities: Should be famous

Design experience required: Nil

Since Indian celebrities have peddled everything from cars to rice to fairness creams, it’s time for some fashion endorsements. Fashion brands (Indian and otherwise) recently began begun following the global trend of getting celebrities to design fashion clothing and accessories. Internationally, a number of celebrities have their own fashion and fragrance lines like Jennifer Lopez, Paris Hilton, Beyonce… you get the drift, but closer home, times are a-changing now.

These celebrities dress fashionably and have a great sense of style (or a great team of stylists). Here are some Bollywood celebrities who have created their own clothing lines for well-known fashion brands. Design experience: not required!

Gauri Khan for Satya Paul

The most recent entry in this field, the star wife turned fashionista turned interior designer is now trying her hand at fashion. Gauri Khan is creating her signature line of clothing and accessories for Satya Paul called “A Tropical Wonder”. Expect abstract art and digital prints on casual and occasional wear separates like sheer tunics, flowing kaftans, shift dresses and saris.

Gauri Khan-Satya Paul

What: Saris, tunics, kaftans

Where: Available at Satya Paul stores

Alia Bhatt for Jabong.com

This young actor is barely a few movies old, but she got her own fashion line last year. Alia Bhatt for Jabong.com is affordable, fashionable and trendy though there are some outrageous pieces- like the metallic jeggings and two-coloured denim.

ALia-Bhatt-Jabong

What: Tops, dresses and jeans for women

Where: Available at Jabong.com.

Karan Johar for Vero Moda

Being fashion designer is just one of Karan Johar’s various facets. This super-talented man turned designer for the chic high street brand Vero Moda with the Marquee Limited Edition collection. The collection had stylish dresses and separates, and I especially liked the party pieces (bought a cowl neck sequined top!). The clothes all had a rich feel and were packed in special shopping bags for that luxe touch.

VERO MODA MARQUEE by Karan Johar

What: Dresses, tops, jackets, skirts for women

Where: Available at select Vero Moda stores (may be sold out)

Deepika Padukone for Van Heusen

I always thought of Van Heusen as a men’s formal wear brand, till Deepika Padukone came along. In 2014, she designed two Limited Edition collections for the brand, comprising mostly formal and evening dresses with some smart separates.

Deepika Padukone Van Heusen

What: Formal dresses

Where: Available at select Van Heusen stores (may be sold out)

Bipasha Basu for The Trunk Label

This online fashion accessories brand is “curated” by Bipasha Basu. With plenty of options and extremely affordable pieces, any girl would want to shop here!

Bipasha Basu-The Trunk Label

What: Bags, shoes, jewellery

Where: Available at The Trunk Label

India International Jewellery Week 2011 starts today, Sonam Kapoor to inaugurate

India International Jewellery Week (IIJW) is set for a grand opening show today with Gitanjali presents ‘Beti’, a presentation in association with Beti, a campaign against female foeticide. Dozens of celebs are expected to walk the ramp for the post-noon show. Sonam Kapoor, the brand ambassador for the event, will kickstart the show.

Below: Glimpses of IIJW collections of Anmol Jewellers and Gehna Jewellers.

Anmol Jewellers at IIJW  Gehna Jewellers at IIJW 

The jewellery designers and design houses scheduled to showcase at the five-day event include:

  • Gitanjali Group
  • Khyati (Eekani Jewels)
  • Sangam Chains
  • Amrapali
  • Gehna Jewellers
  • C Krishniah Chetty & Sons
  • Tanishq,Rosily Paul
  • Vijay Golecha (Golecha’s Jewels)
  • International Gemological Institute
  • Johara Jewels by Divya Ahuja
  • Scintillating Jewellery
  • Kays Jewels Pvt. Ltd
  • CVM Exports
  • GIA India
  • Dipti Amisha
  • Jewels Emporium
  • YS 18
  • Sawansukha Jewelllers Pvt. Ltd
  • Manubhai Gems Pvt. Ltd
  • Dwarkadas Chandumal Jewellers
  • Anmol Jewellers
  • Surana Gems & Jewellery
  • Laxmi Jewellery Exports Pvt. Ltd
  • Kashi Jewellers
  • Alpana Gujral
  • Birdhichand Ghanshyamdas

Below: From Eekani Jewels at IIJW, Dwarakadas Chandumal Jewellers at IIJW.

Eekani Jewels at IIJW 2011 Dwarakadas Chandumal Jewellers at IIJW

And if there’s jewellery, there’s bound to be glamour, high fashion, page three celebs and Bollywood. So fashion-watchers will see Sonam Kapoor, Kangana Ranaut, Bipasha Basu, Malaika Arora, Hema Malini, Zarine Khan, Kalki Koechlin, Zeenat Aman, Amrita Rao, Perizaad Zorabian and Feroze Gujral walk the ramp over the next few days.

IIJW will run from July 31 to August 4, 2011 in Mumbai. The event is organised by the Gem and Jewellery Promotion Council (GJEPC), and Sonam Kapoor is the brand ambassador for this edition of IIJW.

Bollywood beauty ads: Bipasha Basu (Wella Kolestint) and Dia Mirza (The Body Shop)

The Bollywood bandwagon is on the endorsement spree yet again (eg: Sonakshi Sinha for D’damas), and the beauty brands are signing them on.

This time Bipasha Basu is promoting Wella Kolestint, a DIY hair colour brand, while Dia Mirza is the face of The Body Shop’s Moisture White range of products. And both actors are looking gorgeous!

Bipasha Basu for Wella Kolestint Dia Mirza in Moisture White ad for The Body Shop

We applaud the choice of ambassadors and visual treatments of both Wella Kolestint and The Body Shop, unlike earlier bloopers (a whitewashed Kajol!). Bipasha Basu has always experimented with her looks, especially her hair (remember she went super short once?), and we’re certain her healthy flowing mane will make women all over the country want to try Wella Kolestint at home. Check out her gorgeous hair at a recent Wella Kolestint event:

Bipasha Basu hair Wella Kolestint event

(Picture from Wella Kolestint Facebook page)

Meanwhile, just-turned producer Dia Mirza has always had clear glowing skin, and folks at The Body Shop India seem to have known that. We love the pristine imagery of the advertisement and Dia’s angelic radiance. I’m sure the photoshop guy didn’t have to “enhance” her complexion too much (thank god for that!).

Our verdict: Finally some sensible brand endorsements on the Bollywood scene! Thank you to both product/ brand managers for giving us a refreshing take on beauty. 🙂

What do you think? Which Bollywood actor makes for the better fit—Bipasha Basu for Wella Kolestint or Dia Mirza for The Body Shop Moisture White range?

Chic Poll: Red carpet gown: yeah or no way?


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Have you ever worn a gown? Or even been to a party or event where you need to wear one? You know what we mean—red carpet events are like the awards ceremonies or glam celebrations where stars and wannabes spend hours getting dressed, walk down a small carpet-laden path and pose for pictures, the women mostly in gowns.

Closer home, the sari was the red carpet garment of choice for decades, till a new breed of actors appeared on the scene: Deepika Padukone, Sonam Kapoor, Katrina Kaif and Bipasha Basu. They’re smart, they’re savvy and they love their designer gowns.

Below (left to right): From Gauri & Nainika’s LFW S/R 2011 collection; from S&N Drape’s LFW S/R 2011 collection

Gauri & Nainika gown LFW S/R 2011 Shantanu Nikhil S&N Drape LFW S/R 2011

Sure, evening wear gowns look great, glamourous and sexy, but how many of us have either worn one or even had an opportunity to

wear one? In the few parties I’ve attended, I barely saw any women wearing gowns– and why should they? You need to be statuesque,

slim and pretty much in shape to carry them off. If you get your jewellery wrong, or your hair, the whole look seems out of whack.

So the good news is– everyone’s among the glitterati is either wearing floor-length gowns or making them (at Lakme Fashion Week Summer/Resort 2011, we lost count of the number of designers with gowns in their collection). The bad news– we’ve hardly seen women like you and me wearing them, even at posh dos. Dresses—yes, gowns—nope!

And besides, how many “red carpet” events do us ordinary women attend anyways?

Which brings us to our fashion poll: how many of you wear gowns? Or have you ever worn a gown? Do you think you’ll ever wear one?

Answer our poll or leave a comment below!