Chic Trend: The Linen Buying and Wearing Guide

Chic Trend: The Linen Buying and Wearing Guide

Where to buy linen:

  • A number of high- street fashion brands have included linen in their summer 2012 collection. For men, the top choices are Tommy Hilfiger, Zodiac, Allen Solly and French Connection. I loved the delicious colours in Tommy Hilfiger’s menswear collection.

Solid linen shirt from Tommy Hilfiger

Tommy Hilfiger-linen shirt

  • Women can check out linen tops and tunics at AND and Allen Solly. Again, there’s a good choice in colours though styles are limited.

White and navy linen dress from AND.

AND-Navy white linen dress

  • Alternately, you can buy linen fabric that you like, and get it tailored into fabulous jackets and trousers. Siyaram’s just-launched Royale Linen collection (with Manish Malhotra) offers high quality linen in a range of patterns, colours and textures.

Linen buying tips:

  • Linen shirts mostly have looser fits, especially for men. So men may need to buy a size smaller than the usual. I learnt this the hard way when I bought a Tommy Hilfiger linen shirt as a gift for a friend.
  • Opt for shirts, jackets and trousers that are close to linen’s natural shades such as ivory, ecru and grey if you want a classy look.

Arklow Washed Linen shirt from French Connection.

French Connection Arklow Washed Linen shirt

How to wear:

  • My favourite formula to wear linen- Linen shirt + chinos = Smart and sexy!
  • Skip the jeans if you can. Denim makes you feel warm, which is the opposite of what you want to be in this weather.
  • Wear beige or white linen jackets with pastel shirts or blouses.
  • If you want to wear an all-linen outfit, then pair coloured linen shirts with neutral linen pants (white, gray or beige). Pure white linen shirts go with all colours, from indigo to tan.

Ultimate linen inspiration

Shah Rukh Khan in Don 2! Loved the linen jacket.

SRK in Don 2- linen jacket

Also read: Chic Trend: 5 reasons to wear linen this summer

Chic News: Junglee is here, brings limited fashion choices

Amazon.com’s Junglee is here! I was quite excited to know Amazon.com had finally made a foray into India so I’ve spent good amount of time over the past few days on the website.

junglee-logo

Junglee.com’s got over 1.2 crore products to choose from with over 14,000 brands selling books to electronics to clothes to garden furniture. But of course, I’m more interested in the fashion. 🙂

Brands, brands, brands

On the fashion front at Junglee, there’s not-so-good news- the fashion choices on the website are still limited.

Junglee-clothing

While there are quite a few big fashion and accessories brands on their seller list, Junglee still has a long way to go to make a mark. Especially if you compare it with amazon.com and amazon.co.uk’s brands- they’ve got some really cool brands like Mango, Desigual, Diesel, Gas and Esprit, among others.

Currently, the fashion (clothes and accessories) brands on Junglee.com include Label by Ritu Kumar, Satya Paul, Fab India, Hidesign, Gitanjali, Bata, Puma and a handful of others.

Facing the fashion competition

Junglee will have to face competition from the fashion and flash sales websites that have been around for a while (Fashion and You, 99 Labels, Myntra) along with the more recent launches (Freecultr, BeStylish.com).

I would love to see Junglee’s fashion section acquire a strong local flavour with focus on Indian brands and designers like Latin Quarters, Wills Lifestyle, Metro, AND, Seven East… you get the drift. Junglee could even seek to carve out a niche in this area as a supporter and an online store for several Indian brands.

Some cool international brands would be fun too! It would be good to see top brands on Amazon during the season throughout the year, instead of just seeing old maal on flash sales sites.

In terms of user experience, the website is easy to navigate, clutter-free and has a good range of filters—like price, colours, sellers and brand.

Junglee-clothing-filters

Waiting to grow

Of course, it’s still the early stages for the site and for Amazon in India (someone told me Amazon has big plans for India and Junglee is only a beachhead for them). I assume the folks at Junglee will be working hard to expand their fashion brand base… fingers crossed!

What do you think of Junglee.com?