BIG NEWS: Amazon.in gets fashionable

JUST IN: Amazon.in is the official title sponsor of the 25th edition of India Fashion Week, to be held this March- it will be named Amazon India Fashion Week (AIFW) this season.

Amazon.in India Fashion Week

Surprising? Not really.

This is a giant step for Amazon.in to make a mark on the Indian fashion scene. With the title sponsorship, the website will strike a chord for shoppers of premium and high-street fashion. And oh, Amazon.in will now be ready to face its rival Jabong.com head-on. (Jabong is the associate sponsor of the Lakme Fashion Week held in Mumbai).

Yay! More shopping!

Amazon.in has to compete with Jabong.com which has several brands and designers on board for exclusive collections, like G Star Raw, Dorothy Perkins, Vikram Phadnis, Rohit Bal for Jabong, Gaurav Gupta Tribe and Alia Bhatt.

To attract customers who are label-conscious rather than price-sensitive, Amazon.in will need to offer more exciting fashion choices on their website. The “exclusive” options are currently limited (Holii, Bulova and Imara, among others) as are the high street brands and designers already on the Indian website (Steve Madden, Hemant-Nandita).

Amazon-Fashion-India

All of this means one thing—more shopping choices for us!

My Amazon.in fashion wishlist

Internationally, Amazon retails several premium brands and designers on their website such as Kate Spade, Nanette Lepore and Calvin Klein. I would be delighted if Amazon.in could bring such brands for us. Now that would be exciting!

Also, I’m not a fan of Amazon.in’s interface for browsing clothes and accessories. They’ll need to make it slicker, cooler and more stylish if they want me to shop with them for my fashion needs.

End note

All this talk of shopping reminds me- bet you’ve already seen the Amazon.in Fashion ads on TV. It’s all part of their grand strategy to be taken seriously in fashion. Enjoy!

Chic News: Junglee is here, brings limited fashion choices

Amazon.com’s Junglee is here! I was quite excited to know Amazon.com had finally made a foray into India so I’ve spent good amount of time over the past few days on the website.

junglee-logo

Junglee.com’s got over 1.2 crore products to choose from with over 14,000 brands selling books to electronics to clothes to garden furniture. But of course, I’m more interested in the fashion. 🙂

Brands, brands, brands

On the fashion front at Junglee, there’s not-so-good news- the fashion choices on the website are still limited.

Junglee-clothing

While there are quite a few big fashion and accessories brands on their seller list, Junglee still has a long way to go to make a mark. Especially if you compare it with amazon.com and amazon.co.uk’s brands- they’ve got some really cool brands like Mango, Desigual, Diesel, Gas and Esprit, among others.

Currently, the fashion (clothes and accessories) brands on Junglee.com include Label by Ritu Kumar, Satya Paul, Fab India, Hidesign, Gitanjali, Bata, Puma and a handful of others.

Facing the fashion competition

Junglee will have to face competition from the fashion and flash sales websites that have been around for a while (Fashion and You, 99 Labels, Myntra) along with the more recent launches (Freecultr, BeStylish.com).

I would love to see Junglee’s fashion section acquire a strong local flavour with focus on Indian brands and designers like Latin Quarters, Wills Lifestyle, Metro, AND, Seven East… you get the drift. Junglee could even seek to carve out a niche in this area as a supporter and an online store for several Indian brands.

Some cool international brands would be fun too! It would be good to see top brands on Amazon during the season throughout the year, instead of just seeing old maal on flash sales sites.

In terms of user experience, the website is easy to navigate, clutter-free and has a good range of filters—like price, colours, sellers and brand.

Junglee-clothing-filters

Waiting to grow

Of course, it’s still the early stages for the site and for Amazon in India (someone told me Amazon has big plans for India and Junglee is only a beachhead for them). I assume the folks at Junglee will be working hard to expand their fashion brand base… fingers crossed!

What do you think of Junglee.com?