Bad Ads: Stars don’t shine!

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Mango and Dolce & Gabbana may be as different as chalk and cheese (one high street, the other a luxury brand), but both have got one thing in common—theirs are the chicest print campaigns this season. (See the Mango catalogue photos here and Madonna as housewife here). Both have got the casting right. And the photography, the wonderful clothes, and the art.

These campaigns befit the star status of these successful, gorgeous women—it’s money well-spent! But closer home, I can’t remember the last time a celeb fashion campaign made me go “Wow!”

Okay, that’s partly because our actors are busy endorsing fairness creams, biscuits and tea, but the few that sell clothes are part of banal and boring campaigns. Cases in point: Amitabh Bachchan’s Reid & Taylor TV spot that had ghosts, and Shahrukh Khan’s insipid Belmonte advertisement.

What I did somewhat like was Hrithik Roshan in Provogue’s print campaign. The handsome actor’s unconventional look  and intensity give a much-needed break from shaven chests and chocolate boy looks. Check out his “I-don’t-care” attitude in this print ad. (He may look fugly here, but that’s kinda the point, right?)

Hrithik_Provogue

Speaking Chic wonders why we can’t make a star campaign really shine. There are plenty of big-budget campaigns and no dearth of talented creative  admen, photographers, directors etc, so why should the Indian public suffer from commonplace campaigns with their favourite actors? And besides, fashion and clothes should have an aesthetic appeal to make them saleable, right?  

Speaking Chic’s advice to fashion, clothing and luxury brands in India: Keep a chunk of your budget to get the your creatives right. We’re tired of our cricket captain MS Dhoni looking uncomfortable in Big Bazaar clothes.

Loved a fashion/ clothing campaign with your fave star? Tell us!

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Chic Leggings: Going graphic

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I see graphic t-shirts everywhere I go. Girls wearing them, their moms wearing them, on the racks (including at Zara recently), in window displays… And then I came across a pair of graphic-printed leggings, at a high street store abroad. They were certainly eye-catching, though I found them a bit daring for me. I didn’t think I had the panache and confidence to carry it off.

Then I saw Sonam Kapoor sporting a similar pair in a recent interview. Yes, the same Sonam Kapoor who wore badly-fitted anarkali-churidar not too long ago. Surprisingly (or perhaps not), she carried off the graphic tights really well. Paired with a long black tee, it was a deadly combo that elongated Sonam’s super long legs. Check out the TV grab below and don’t miss Sonam’s bejewelled clutch.

sonam_kapoor_graphic_tights

Needless to say, I’m giving these tights a second thought, but I think I’ll wear them only when I’m on TV. 😉 Would you wear graphic-print leggings? Tell us!

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Celebs: The Sari’s State

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Indian women love the sari, and we love it even more when a famous international celebrity dons the traditional drape at a fancy party. But the shocking appearance of Liz Hurley in a sari sans blouse (aka choli) didn’t go down too well with quite a few women (such as my mom and your mom and most other moms).

But our homegrown Bollywood beauties came to the rescue, and showed us how graceful and non-bosom baring the sari can be. Kajol, Sridevi, Rekha and even Urmila Matondkar rocked the sari at the recent Filmfare awards ceremony. But the lady who can carry off the sari the best is Vidya Balan. Dressed in her favourite Sabyasachi (we would like to see her experiment with designers), the young lady seemed to be saying: “So what if I’ve lost oodles of weight? I like the sari and I’m gonna wear it, gowns be damned.”

 

filmfare-awards-2010 balan

While we like the sari, what doesn’t seem to go too well are the oversized rosary-type beads that Ms Balan might have taken from a sadhu at the Pushkar mela. And why tie back your lovely hair? Maybe she was just having a bad hair day, who knows?

Image courtesy: Santabanta.com

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