BIG NEWS: gets fashionable

JUST IN: is the official title sponsor of the 25th edition of India Fashion Week, to be held this March- it will be named Amazon India Fashion Week (AIFW) this season. India Fashion Week

Surprising? Not really.

This is a giant step for to make a mark on the Indian fashion scene. With the title sponsorship, the website will strike a chord for shoppers of premium and high-street fashion. And oh, will now be ready to face its rival head-on. (Jabong is the associate sponsor of the Lakme Fashion Week held in Mumbai).

Yay! More shopping! has to compete with which has several brands and designers on board for exclusive collections, like G Star Raw, Dorothy Perkins, Vikram Phadnis, Rohit Bal for Jabong, Gaurav Gupta Tribe and Alia Bhatt.

To attract customers who are label-conscious rather than price-sensitive, will need to offer more exciting fashion choices on their website. The “exclusive” options are currently limited (Holii, Bulova and Imara, among others) as are the high street brands and designers already on the Indian website (Steve Madden, Hemant-Nandita).


All of this means one thing—more shopping choices for us!

My fashion wishlist

Internationally, Amazon retails several premium brands and designers on their website such as Kate Spade, Nanette Lepore and Calvin Klein. I would be delighted if could bring such brands for us. Now that would be exciting!

Also, I’m not a fan of’s interface for browsing clothes and accessories. They’ll need to make it slicker, cooler and more stylish if they want me to shop with them for my fashion needs.

End note

All this talk of shopping reminds me- bet you’ve already seen the Fashion ads on TV. It’s all part of their grand strategy to be taken seriously in fashion. Enjoy!

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