Loving the lingerie
Women are enjoying the sexy inner wear options they’re getting online, from lacy corsets to G-strings. And there are plenty of websites to choose from (Zivame, Peri Peri Skinwear and Straps and Strings). Now I wouldn’t buy a bra without trying it on first, but things like straps, stockings and free size tube tops can be bought easily!
(Lace leggings from Zivame.com)
From a diamond engagement ring to a polki necklace, people may end up buying fine jewellery online. I’m sure our moms would prefer to go to the trusted family jeweler, but hey, who has the time, right?
If you’re a gothic-loving young lady, or a new mom, or a designer-obsessed fashionista, there are already brands (and websites) especially for you. And you will get plenty more options this year.
Your favourite brand- now a click away
More brands, big and small, will take the online route in 2013. Many Indian and foreign fashion, accessory and jewellery brands have already adopted online shopping (Bombay High, Forever New, Shoppers Stop, Metro) and many more will follow this year. Zara’s India website seems to just a payment gateway away from ecommerce.
Big news to expect in 2013:
“[Online brand] sponsors big fashion event.”
Online fashion brands have got big marketing bucks to spend, and they will. Zovi, for instance, is sponsoring the GenNext show at Lakme Fashion Week coming season.
“Indian designers introduce affordable lines”
Anita Dongre ventured into menswear last year, and has several affordable options in waistcoats, bandhgalas and sherwanis. Sabyasachi, meanwhile, has quietly launched a line of saris that are under Rs 10,000. Word is that he’s on the lookout for investors to expand this sub-brand (called Sabyasachi by Sabysachi), and it’s likely he will find some in 2013.
“H&M to open in India”
Now that single brand retail ventures can have 100% foreign investment, I’m hoping H&M, Topshop and others make their “We’re coming to India” announcements soon. I am very very keen on shopping at Dorothy Perkins!