Dior gets three
Dior has made it to three fashion magazine covers this month- a good hit rate (and well-thought strategy). So you see Dior cover Vogue ( on Shweta Nanda), GQ (Ajay Devgn), and Marie Claire (Soha Ali Khan).
I could imagine Shweta Nanda in Dior. Maybe even Soha Ali Khan (she’s got royal blood). But never Ajay Devgn- he’s too rugged, too massy and too unfashionable for high fashion, right?
But Vijendra Bhardwaj, who’s styled Devgn on the cover and photo feature, has got the actor looking surprisingly at ease comfy in designer wear. Or maybe it was Devgn’s best-kept fashion secret or he’s a brilliant actor. Nevertheless, Vijendra’s done an excellent job in this shoot.
Vogue goes social?
Meanwhile, I am surprised with Vogue’s choice of cover girl- they had earlier made a shift from top models to Bollywood stars. Are they moving to the high-class social circuit now? It’s highly possible, given that Bollywood is quite devoid of classy and fashionable folks and that the Bollywood-loving audience may not be the ideal (or real) Vogue reader. Wait and watch!
Roberto Cavalli for Sonam Kapoor– again!
A couple years ago, Sonam Kapoor shot a spread for Vogue with Roberto Cavalli at his mansion in Italy, wearing only the designer’s creations. In November’s issue of Grazia, Sonam’s done a repeat (though not at the Cavalli mansion). Sonam dons Cavalli on the cover and in the photo feature. Too bad there’s no mention of any exclusive contract or deal.
Diesel cares about Women’s Health
Women’s Health is not exactly a fashion magazine, but it’s certainly aspiring to be seen as a upscale one, with focus on intelligent content and an appealing layout. Diesel seems to be taking it seriously- since it’s everywhere in the magazine this month. Kalki Koechlin wears Diesel on the cover and the photo feature inside, the inside cover two-page ad is Diesel, and there’s a special photo feature dedicated to a jacket’s multi-tasking ability. That jacket is, of course, a Diesel.