Jeans and tees are everywhere! Name a brand, and it’s the casuals we all wear. But if you’re looking to be casual without looking like a clone, it’s time to explore another brand.
And here’s a cool casual wear brand I discovered recently: Guru.
So what’s Guru?
Don’t get fooled by the name. Guru is of Italian origin, though it’s now owned by Bombay Rayon. Present across Europe, Guru ventured into India a couple years ago. The Guru store is a wonderful place to step outside your casuals comfort zone. BTW, the Guru logo is a daisy.
What Guru stands for
High-quality denims and casuals. Guru is for the fashion lover who values quality in fabric, print and style.
The Guru style
Casual, edgy yet understated. In other words, very European. You won’t find the “typical” tshirts and jeans at Guru.
Must-try clothes at Guru
Denims: The white pair of jeans I tried at the store seemed a tad tight, but they fit me perfectly when I wore them couple days later. Also, the denim is super light, so I don’t feel hot in them despite the Mumbai heat. BTW, I also loved this denim jacket and trousers:
T-shirts: For their autumn/winter 2011 collection, Guru has tied up with the Paramount Pictures for movie-inspired t-shirts, from Grease, Footloose and Escape from Alcatraz. They were fun, vintage-looking tees. My favourite one was from Forrest Gump:
The autumn/winter 2011 collection had waistcoats, jackets, jeans and tshirts. For girls, there were also a few dresses. The colour palette was muted with dull blues, greens, pinks and greys. Of course, black played an important role too.
One great thing about the store is that they have selected the right clothes for Mumbai. For instance, the heavy winter wear was kept to the bare minimum though the manager informed me that some customers did buy their winter clothes.
The visual merchandising and the interiors. The creatively-displayed garments and the strong Italian and international theme resonates throughout the store. I saw little bowls of pasta and coffee cups displayed with the garments. Besides, the colour-coordination is wonderful and the styling is just what a collegian would want to do with her clothes.
Even though there are plenty of belts at Guru, I’d love to see more accessories like shoes and bags. Being a casual wear brand, it’s unlikely you’ll get a party dress or classic black trousers here.
Prices at the Guru store are higher than the most popular high street casual wear brands like Levi’s and Pepe Jeans, but lower than Diesel. For instance, a couple pairs of jeans were over Rs 3000. Some things at the store have “surprising” pricing, like a belt for Rs 1495. But the guys at Guru are confident that the Guru fan appreciates the quality that he gets.
If your typical style isn’t casual, then Guru may not be the place for you. But Guru’s casual wear will excite those who love denims and t-shirts with attitude.
Speaking Chic was invited to review the Guru store by the brand. As a goodwill gesture, Guru gifted me a pair of jeans.