Whatever Hrithik Roshan does, he does it in style. And in Provogue’s latest campaign Live Mad, Hrithik dons the role of a bad boy, from the skull cap and beads to a deadly tattoo and unbuttoned shirt.
Note the marked difference from an earlier Provogue campaign (Be the Change), in which Hrithik donned formal, sharper clothes to appeal to a slightly more sophisticated or the just-joined-office gang. We rather enjoy Hrithik’s versatility; he’s got the ability to carry off a variety of looks and be those personalities, even in image stills. (And yes, we acknowledge the campaign stylists too!).
Meanwhile, Sonakshi Sinha appears in the same campaign in a fresh floral off-the-shoulder blouse and Zeenat Aman-inspired sunglasses. Needless to say, the young lass is no match for Hrithik Roshan.
We like the Live Mad theme, though we do feel the campaign’s look (posters, ads, brochure) could have been crazier, whackier and edgier. After all, change of hairstyle isn’t the only way to change your look, is it?
What do you think of Provogue’s Live Mad campaign?