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Mango and Dolce & Gabbana may be as different as chalk and cheese (one high street, the other a luxury brand), but both have got one thing in common—theirs are the chicest print campaigns this season. (See the Mango catalogue photos here and Madonna as housewife here). Both have got the casting right. And the photography, the wonderful clothes, and the art.
These campaigns befit the star status of these successful, gorgeous women—it’s money well-spent! But closer home, I can’t remember the last time a celeb fashion campaign made me go “Wow!”
Okay, that’s partly because our actors are busy endorsing fairness creams, biscuits and tea, but the few that sell clothes are part of banal and boring campaigns. Cases in point: Amitabh Bachchan’s Reid & Taylor TV spot that had ghosts, and Shahrukh Khan’s insipid Belmonte advertisement.
What I did somewhat like was Hrithik Roshan in Provogue’s print campaign. The handsome actor’s unconventional look and intensity give a much-needed break from shaven chests and chocolate boy looks. Check out his “I-don’t-care” attitude in this print ad. (He may look fugly here, but that’s kinda the point, right?)
Speaking Chic wonders why we can’t make a star campaign really shine. There are plenty of big-budget campaigns and no dearth of talented creative admen, photographers, directors etc, so why should the Indian public suffer from commonplace campaigns with their favourite actors? And besides, fashion and clothes should have an aesthetic appeal to make them saleable, right?
Speaking Chic’s advice to fashion, clothing and luxury brands in India: Keep a chunk of your budget to get the your creatives right. We’re tired of our cricket captain MS Dhoni looking uncomfortable in Big Bazaar clothes.
Loved a fashion/ clothing campaign with your fave star? Tell us!