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I’ve just come back from a wonderful trip to Turkey, which included tonnes of shopping, including at Zara and Mango. So I thought it’d be a perfect time to test the Zara store in Mumbai. Here’s my honest review (with cool spy shots).
I’d heard scary stories the day before I visited Zara’s Mumbai store—there was a queue to go in, it was packed, long lines at the cash counter… you get the drift. But surprise! No lines to get in, enough elbow space, though Zara was a bit crowded for an Indian store.
Zara is a sprawling two-floor store, with men, kids and women’s casuals on the first floor, and the ground floor dedicated to women’s wear. The men’s section was unexpectedly crowded, which is good news, because it indicates that Indian men are acquiring good fashion taste. I spotted some basic guys’ tees for Rs 895.
Coming to the casuals range (the TRF line), there were basic half-sleeve tees for Rs 445, jeans-like-leggings (Rs 1590; not called jeggings here), graphic tees, leggings, and a couple of really cool jackets. One was a pink cotton ruffle jacket (Rs 1790), and the other a smart short-sleeved blue leather jacket. A lot of the garments reminded me of the Istanbul store, indicating that they from the latest collection.
I brought out my camera, but I’d only taken two pictures before an Oriental-looking guy called Mike said, “Sorry, photo not allowed.” I mumbled a sorry and put it back inside. Moments later, I saw an Oriental-looking girl, and guessed that Zara has sourced staff from other stores in Asia.
On the lower floor, I spotted formal blazers (useful for formal meetings), cocktail dresses, tunics, blouses, jeans and trousers.
The striking trends in the Zara collection were floral prints in easy, flowing silhouettes, whites, graphic prints, and a bit of lace and cutwork. And then there was the key trend this season—denim. Besides the jeans, there were skirts (Rs 990), shorts, a dress or two and even denim-look slouchy pants (Rs 2190)! The party dress selection was more classic than trendy, but very wearable.
Among accessories, the stoles and bags didn’t deserve a second glance, but there were plenty of shoes to keep us girls happy, and several were available in my hard-to-get size (a tiny 36). Again, Zara had made an effort to stock the hottest shoes, such as strappy flats and gladiator-style stilettos. Unfortunately, the shoes are priced similar to or bit higher than Charles & Keith and Nine West. I even saw a pink pair for Rs 5000!
BTW, I noticed Zara had tried to give their collection a desi appeal with a FabIndia-like printed skirt on display and several tunics that were clearly India-inspired.
Will I go to Zara again? Yes. Is it now my favourite store in Phoenix Mills? Nope, that’s still Landmark. Would I recommend the store to others? Yes.
BUT… Zara needs to get its pricing right, since I found prices undeserving, even surprising or just appalling! And if you’re an avid shopper abroad, then you don’t need this store.
Meanwhile, I’m hoping Zara’s mere presence in India spurs Mango to pull up its socks and give us better stuff.